If you are a K-pop fan, it is impossible not to know SM Entertainment’s culture complex space, SMTOWN at Coex Artium. The venue has become more popular after the opening of the SMTOWN Museum and SMTOWN External Media, an ultra-high resolution sign that was installed in May 2018.
SMTOWN Museum, located on the third floor, is the first venue where the stories related to the birth and growth of SM Entertainment’s artists are displayed. The museum includes various exhibitions, including SM ARCHIVE, SPECIAL EXHIBITION, and ARTIST GALLERY, all of which are related to music albums, stage photos, outfits and accessories, and behind the scenes stories.
In addition, the venue offers unique experiences and excitement, such as the SM content-creating tour, where imaginary meetings with SM artists utilizing augmented reality or virtual reality take place.
Meanwhile, SMTOWN External Media is the biggest display in Korea, with a size of four basketball courts. This is why it is also called the Times Square of Korea. K-pop music videos along with the real-time multi live broadcasting channel, “!tLive,” are aired on the screen.
The biggest hologram theater in Korea is on the fifth and sixth floors, which showcases mostly SM artists’ concert videos. Furthermore, sometimes guests can watch concerts that have not been released on DVD yet. Please check the schedule for further details!
To top it all off, there is a gift shop (2F) with memorabilia that artists actually wore or picked, a café, and a market (4F) where products with SM artists’ images are sold.