06164  513, Yeongdong-daero, Gangnam-gu, Seoul, Korea SMTOWN@coexartrium  



If you are a K-pop fan, it is impossible not to know SM Entertainment’s culture complex space, SMTOWN at Coex Artium. The venue has become more popular after the opening of the SMTOWN Museum and SMTOWN External Media, an ultra-high resolution sign that was installed in May 2018.

SMTOWN Museum, located on the third floor, is the first venue where the stories related to the birth and growth of SM Entertainment’s artists are displayed. The museum includes various exhibitions, including SM ARCHIVE, SPECIAL EXHIBITION, and ARTIST GALLERY, all of which are related to music albums, stage photos, outfits and accessories, and behind the scenes stories.

In addition, the venue offers unique experiences and excitement, such as the SM content-creating tour, where imaginary meetings with SM artists utilizing augmented reality or virtual reality take place.

Meanwhile, SMTOWN External Media is the biggest display in Korea, with a size of four basketball courts. This is why it is also called the Times Square of Korea. K-pop music videos along with the real-time multi live broadcasting channel, “!tLive,” are aired on the screen.

The biggest hologram theater in Korea is on the fifth and sixth floors, which showcases mostly SM artists’ concert videos. Furthermore, sometimes guests can watch concerts that have not been released on DVD yet. Please check the schedule for further details!

To top it all off, there is a gift shop (2F) with memorabilia that artists actually wore or picked, a café, and a market (4F) where products with SM artists’ images are sold.


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06164  513, Yeongdong-daero, Gangnam-gu, Seoul, Korea SMTOWN@coexartrium  
Samsung Station exits 5 and 6, line 2

TripAdvisor Reviews

Traveler RatingRating:4.5 (Based on 178 Traveler)

Latest 5 reviews of SMTOWN coexartium

  • Not so impressed.
    It was first time visit to K-pop stars mall.maybe I expect something special. But it is not like what I expected. I have two girls, one of them 12, one of them 8. I thought 12 years old one like...
    Rating:3 Myoungok P2019-07-13
  • for SM fans
    Because some of my family members were SM fans, we had to go to this place. It had a very extensive collection of clothing used by their various artists. For non (crazy) fans like me, some of their...
    Rating:4 al22tecc2019-07-09
  • SM Entertainment Artist Fan: Must go to place!
    If you are a dedicated SM Artist Fan, this place would be heaven for you. You can even take selfies in the photo zone located on the fifth floor.
    Rating:5 Valerie08012019-07-05
  • Perfect place for SM Entertainment fans
    If you are a fan of SM Entertainment, you must visit this place. I didn't have time to go inside and only visit the SM Store on the 2nd floor. They sold various souvenirs of SM artists so that it...
    Rating:4 kelvinprs282019-07-03
  • not a must visit, but quite the sight
    none of us were really kpop (smtown) fans, but since this was nearby we figured we just dropped by. i think it is heaven if you love smtown, since there's a merch shop, music shop, a...
    Rating:4 vitoriopan2019-06-26
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