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live Seoul like I do

The greatest thrill of traveling
is trying to live among the natives
while discovering your true self.

Whether a sensible trendsetter,
a passionate adventurist,
a time traveler visiting the past,
or a romanticist dreaming of
escaping from the everyday,
no matter who you are
or what you’re looking for,
you’ll find everything you need here.

Welcome to Seoul.

Go out and explore a Seoul of your own
and take a chance for a little self-discovery
along the way.