Events & Festivals

SMTOWN Museum Tour Program

Highlights Events & Festivals


SMTOWN Museum Tour Program

SMTOWN Museum, a complex cultural space to experience the traces of SM Entertainment's artists including TVXQ and EXO, will be opened to the public in May 2018. Learn the history of top K-pop artists from their beginnings to present day at a glance and see their albums and stage costumes. Create unforgettable memories of K-pop artists through this augmented reality experience.

○ Eligibility: Any foreign tourist or expat in Seoul
○ Dates: Every Monday and Thursday of each week from May to December, 11 a.m. – 12:30 p.m.
  • Because the schedule is subject to change, please check the program schedule on the Application Form page
○ Venue : SMTOWN@coexartium (513, Yeongdongdae-ro, Gangnam-gu, Seoul)
  • Get off at Samseong Station on Seoul subway line 2, then take exit 6 and walk four minutes
○ Content: Tour of K-pop museum featuring history, albums and costumes of top K-pop artists
○ Maximum no. of participants: 15
○ Languages: Korean and English
○ Admission: Free
○ How to apply: Access the following link and submit the Application Form
○ Information on application
  • Please apply for this tour three weeks prior to the start
  • If the number of applicants exceeds 15, they will be selected in a random drawing
  • The selected participants will receive a confirmation letter via email three to five days prior to the start of the tour.
  • Only selected participants will receive a notification
○ Inquiries: Secretariat of Hallyu Experience Program (Korean / English)
  • Business hours: 10 a.m. - 4 p.m. weekdays (in Korean time)
  • Tel.: +82-2-790-3994 / Email: