Events & Festivals

Seoul Summer Sale 2016

Highlights Events & Festivals


Shop till You Drop in July!

Seoul Summer Sale 2016 will run from July through July 31st. Department stores, duty free shops, shopping centers and other businesses will be offering a variety of discount and deals to foreigners shopping in Seoul during July. A total of 108 companies and 1,450 stores will be participating this year.

The Hallyu music group Super Junior is the official ambassador for 2016's Seoul Summer Sale. To celebrate the start of the sale, there is an online sweepstakes event and an event in Seoul that will give out 30,000 welcome kits containing samples of famous Korean cosmetics and coupons.

The official Seoul Summer Sale catalogue, with discount coupons and details of participating retailers, will be available at the tourist information centers in Incheon airport and Gimpo airport, as well as at all tourist information centers in Seoul. Additionally, the official catalogue will be available online at, and coupons can be used via the catalogue's QR code.