Dongwha Duty Free Shop

110-730  149, Sejong-daero, Jongno-gu, Seoul  

See & Do Shopping


Dongwha Duty Free Shop, opened in 1973, is the oldest duty-free shop in the heart of Seoul. The shop features around 250 of the world’s most famous brands such as Hermès, Louis Vuitton, Gucci, Bvlgari, Salvatore Ferragamo and Ermenegildo Zegna, and over 300,000 different imported goods are on display and sale. 

Dongwha Duty Free Shop is a convenient place for international tourists to enjoy sightseeing and shopping. It is within easy reach of the ancient palaces of Gyeongbokgung and Deoksugung (from the era of the Joseon Dynasty), and tourist attractions such as the Seoul Museum of Art and Cheonggyecheon (a stream running through Seoul and popular as a waterside walking route), making it the ideal place to enjoy both shopping and sightseeing at the same time.

The first floor features traditional Korean products including Korean ginseng, red ginseng, dried laver and kimchi (a traditional fermented Korean dish, made of vegetables with varied seasonings). In addition, there are various Korean cosmetics brands, and separate alpine clothing and jeans counters.  They also carry wide variety of imported designer brands, such as Rolex, Omega, Gucci, Dior, Hermès and Celine, and is divided into different sections, such as a watches, sunglasses, bags, including LeSportsac and Furla, accessories & jewelry including Swarovski and Tateossian. However, visitors should note that there are no liquor or tobacco products in the shop.


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Directions Details
버스도착정보 안내
버스 번호 도착 정보
110-730  149, Sejong-daero, Jongno-gu, Seoul  
Gwanghwamun Station (subway line 5) exit 6
City Hall Station (subway line 1) exit 5, roughly 5 min. away on foot

TripAdvisor Reviews

Traveler RatingRating:3.5 (Based on 90 Traveler)

Latest 5 reviews of Dongwha Duty Free

  • Was just happy to see Gong Yoo('s photo)
    Good selection of brands. The staff are bored to see you, and they don't hide it. Good for shopping if your hotel is nearby.
    Rating:4 kami_dchan2018-12-25
    I Think This Place Is Better Than Doota at Dongdaemun The promotion much more here than Doota. Next time I will came back here
    Rating:4 FitriP1742018-04-20
  • Survey on Product Promo
    The most exclusive stores of branded items, be on consumer item and most categorical buying pattern which is considered as impulse buyer behavior will do the transaction. Only targeted consumer with...
    Rating:5 HISHAMUDIN A2018-04-03
  • At Dongwha Duty Free
    Many branded in here. Korean Merk and out korean Merk or multi brand Prada merk Miu Miu Merk Fendi Merk Watch : rado. Tisot. Tag heuer. Piaget. Tudor Etc If you want to buy Korean Merk you must...
    Rating:5 davemM8257TK2018-01-10
  • Shortest line at the airport pick up area
    This store was a compulsory stop in the tour package, so we were not thrilled to complete the hour and a half shopping. Nevertheless, the place was classy with many of the luxurious brands found at...
    Rating:4 mi3travels2018-01-01
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