See & Do
LOTTE FITIN is the country's first shopping center to dedicate an entire section for top premium fashion designer brands. In addition, local boutique designer stores from Hongdae, Itaewon, Garosu-gil, and Dongdaemun that have been acknowledged and successful as fashion trend leaders in their respective areas have earned their places alongside premium brands. All of Seoul's fashion trends can now be witnessed from one location. Global brands, like ABC Mart, Nike, Adidas, and Polo can also be found around the shopping center.