03146  44 Insadong-gil, Jongno-gu, Seoul  

See & Do Shopping


Opened in Insa-dong in 2004, Ssamziegil is a traditional culture and shopping complex in Insa-dong. Insa-dong is an iconic area of Seoul and it is famous as the most traditional neighborhood in the city. Insa-dong's main road is lined with a large number of antique shops and folk art galleries. Ssamziegil is a place that continues the traditions of Insa-dong while complementing it with modern convenient facilities. 

All four floors of Ssamziegil, can be accessed on foot via a footpath that runs for 500 meters from the first floor to the rooftop, circling around the courtyard like a spring. Lining the path are around 70 shops, including small workshops. Some of the workshops were originally located in Insa-dong and moved to Ssamziegil when the complex opened. 

The first floor features designer art shops and restaurants based around a central courtyard, offering an opportunity to envisage a Korean traditional market. The second floor houses various traditional handicraft shops, and the third floor features fashion clothing and accessories. The fourth floor features places to relax, including cafes and exhibition spaces.


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Directions Details
버스도착정보 안내
버스 번호 도착 정보
03146  44 Insadong-gil, Jongno-gu, Seoul  
Anguk Station (subway line 3) exit 6, roughly 5 min. away on foot

TripAdvisor Reviews

Traveler RatingRating:4.0 (Based on 442 Traveler)

Latest 5 reviews of Ssamzigil

  • Lots of fun, quirky shops
    It's fun to stroll around this shopping haven - lots of artisans and unique crafts. It gets very crowded which makes it a bit uncomfortable, but certainly worth a visit.
    Rating:4 amylondon2222019-09-03
  • Art place
    This is a 3 story art place. You can have your portrait drawn, buy some arts items or arts supply. The building spiral around as you ascend upwards. In itself is a piece of art. At the top is a small...
    Rating:3 Itravel0ne2019-09-02
  • Nothing to Write Home About
    It's a place with about three floors of shops selling local handmade stuff. Nothing to write home about. The venue is rather quiet even on Friday evening. There's a toilet restaurant selling food in...
    Rating:3 MissHK20092019-07-28
  • Arty shops
    A cool spot to browse handmade items from small boutique shops perfect for big and small budgets. The way you traverse the shops is via a continuous walkway that takes you to the top where the...
    Rating:5 Michelle K2019-07-11
  • Have your portrait drawn by a street artist
    Ssamzigil is a captivating small shopping centre in Insadong with a focus on art and craft items. It’s lively, full of teenagers and young shoppers milling around. There are some street artists who...
    Rating:4 michaelt238874Y2019-06-27
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