See & Do
The SM Duty Free Shop, located in Insadong, is a cultural space that combines both tradition and Hallyu.
You will find the world's most renown brands, as well as the nation's top quality products all gathered here at the SM Duty Free Shop. Customers who visit will get to experience the cultures of Korea through a variety of art displays and exhibitions, as well as performances throughout the shop. The "Hallyu Space" that holds the Drama Mall and Art Shop is another way to help you get acquainted with the many cultures of Korea.