One frequently-heard remark by international visitors to Seoul is that most Koreans are pretty and have good skin. Nowadays however, these same visitors have also learned the Korean secret to flawless skin: BB Cream. This magical cream takes away blemishes and leaves in their place a clear and lively skin. A Korean cosmetic staple, BB Cream has become so popular worldwide that even luxury brands are using it to benchmark their own products. However, there are other must-buy cosmetics in Seoul. In Myeong-dong, one of Seoul's leading shopping districts, there are countless cosmetics boutiques all clustered together where shoppers can get personalized skin consultations and test any product before they buy. Because there are so many boutiques competing ferociously for shoppers, prices tend to be quite competitive.
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Ewha Womans University Fashion Street