See & Do Tours
To the west of Gyeongbokgung, made up of Ogin-dong and Tongin-dong, is a treasure-chest of an area called Seochon. Noted Korean artists and writers, like JungSeob Lee, Kyeongja Cheon, Dongju Yoon, and many more, once called this area home. Still, to this day, you can feel the warm artistic atmosphere and laidback vibe. Upon strolling in the back alleys of Seochon, you can find hidden gems, like boutiques and workshops, stocked with unique handmade goods.
The ‘recycling project’ is an on-going concept for the lovely eco-friendly boutique, Goorooroo. Using all kinds of recycled materials, like wood and different fabrics, they are able to create entirely new and original items. It’s special to know that anything purchased from this quaint boutique is guaranteed to be one of a kind. Interestingly enough, Goorooroo is actually a family business. The husband and wife duo use recycled materials to do all of their own woodworking. In the shop, you can also find their daughter’s drawings and artwork for sale. The very popular vintage reform pieces are not only incredibly unique, but also very affordable! T-Shirts cost around 20,000 won, while pants are approximately 30,000 won. Goorooroo is equally as good for the environment, as it is for the soul.
26 Pirundae-Ro, Jongno-Gu, Seoul
Tuesday-Sunday, 2PM-6:30PM (Closed on Mondays and Holidays)
For a unique and interactive experience, be sure to have a meal at the Tongin Market. First things first, head to the Dosirak Café to purchase brass coins. They cost 500 won each, but 5,000 won (10 brass coins) is the base price. You will then receive a tray, to carry around with you, while you poke around the Tongin Market. You can exchange your brass coins for the incredible selection of traditional Korean side dishes and snacks. If you eat in the Dosirak café, you can have a 500 won discount on coffee and drinks, too!
18 15-gil, Jahamun-ro, Jongno-gu, Seoul
Market - 7AM-9PM (Closed on the third Sunday of every month)
Dosirak Cafe - 11AM-5PM ( Closed every Monday and on holidays)
*The Dosirak Cafe sells the brass coins until 4PM
Best described as a toy store for adults, Woo Youn Su Jib carries an exciting selection of artisanal items that the owner collected while traveling the world. Carefully curated Austrian snow globes, Thai animal figurines, and adorable Peruvian Alpaca dolls can be found side-by-side with items sourced from Indonesia, England, various African countries and more. If you are looking to pick up a gift or souvenir, you can choose from the many playing cards, postcards and stationary. This wide range of handmade goods is affordably priced, with postcards going for 1000 won, and the famous Alpaca figures at 40,000 won.
33 Ogin-gil, Jongno-gu, Seoul
Along with his personal collection of 1,000 artworks, acclaimed painter, Park No-Soo (1927-2013) donated his home of 40 years to the Jongno District Office. Now known as the Park No-Soo museum, the two-story home is in itself a work of art, featuring a mix of Korean, Chinese and western architectural styles. Finding the balance between traditional and modern styles, Park No-Soo is well known for the bold strokes and vivid colors used in his paintings.
34 Ogin 1-gil, Jongno-gu, Seoul
*You can buy tickets up until 30min. before the museum closes
At Asian Mood, you can find an interesting balance between traditional and modern Korean style. This lifestyle boutique specializes in Korean handmade crafted goods, accessories and items for the home. They also carry design items sourced from Japan, Thailand and Taiwan. Asian Mood is best known for their trendy clutch bags and purses. The already beautiful bags are embellished with a traditional Korean knot charm (Maedeup), making them a unique must-have. Their highly sought jewelry like their Maedeup bracelets are priced around 18,000 won, while their pearl accessories start at 50,000 won.
There are handfuls of restaurants in the Seochon area that, despite being off the main roads, have become very popular due to their delicious food. Whether it’s brick-oven pizzas, mouthwatering pork ribs and meat platters, craft beer or highly acclaimed bread that you are looking for, Seochon has it all.
42 Jahamun-ro 1-gil, Jongno-gu, Seoul
Monday to Friday, 5PM-1AM / Saturday, Sunday 4PM-1AM