Shop in Garosu-gil, Eat in Serosu-gil : Explore Sinsa-dong
See & Do Tours
Shop in Garosu-gil, Eat in Serosu-gil:
Esmod Seoul, a French fashion school, made its way into the neighborhood in 1989 and the Seoul Mode Fashion Institute quickly followed suit in 1991. With these two organizations entering the area, it naturally became a hot spot for aspiring designers. In 1982, the Yeh Gallery relocated to the area becoming one of Gangnam's first commercial art gallerys and this is one of the main reasons why Garosu-gil came to be known as the "artists' alley". Garosu-gil also has plenty of boutiques, pop-up stores and markets that add to the overall atmosphere.
Garosu-gil is the number 1 spot for fashion, but in its back alleys is another thriving street that is ushering in the golden age of business: Serosu-gil. Serosu-gil can be accessed from exit 8 of Sinsa Station (subway line 3) and by following the tree-lined streets that border Dosan park on each side. The name "Serosugil" has two different origins. One meaning is said to derive from the original Chinese character "細", which means thin or narrow (i.e., in this context it would mean thin or narrow streets). The other meaning of "Sero" is vertical, which is the opposite of "Garo" (horizontal). There is a popular saying that highlights this "opposite" relationship: "Garosu-gil for shopping, Serosu-gil for eating."
① A diverse range of items can be found at kiosks and stands
② A unique store interior
Starting from 2013, many designers and artists left the Garosu-gil area because of the expensive rent. After gathering to Serosu-gil, it has now become a commercial area. Small-scale art shops and workshops that were once part of Garosu-gil have now been passed over to Serosu-gil. It's almost like a hiding place for young people and through word of mouth and social media, this place has become a go-to spot for good eats.
The Spain Club is one of Garosu-gil's most popular restaurants. It's well-known for its great Spanish cuisine.
Informative maps are offered throughout Garosu-gil for free.