Tour Seoul’s Character Design·Brand Stores
See & Do Tours
Fans of the popular mobile messaging apps, KAKAO and LINE, can enjoy their favorite characters online at any time. But fans who would love to experience their favorite KAKAO or LINE characters offline and in person, should make sure to tour 3 of Seoul’s best character design•brand stores. Spend time with animated friends then tour the neighborhooods surrounding the design and brand stores.
The Itaewon flagship is the world's largest LINE FRIENDS store. The store is three entire floors of LINE FRIENDS, and there is much to see and do here. On the 1st floor, visitors can shop for stationery, toys, and electronic accessories. The 2nd floor offers clothing, accessories, and home living goods. The third floor contains the store's spacious cafe. Additionally, there are fun photo zones located throughout the store and visitors can take photographs to capture their visit to the LINE FRIENDS flagship.
Don't forget to take a photo with the world’s biggest Brown and Sally dolls! They stand 3.3m tall, and they're striking additions to any photograph. The flagship also contains a showroom that displays items featuring all of the beloved LINE FRIENDS characters. The items on display can all be purchased and they are the result of collaborations with many famous international brands. Check out items like LINE FRIENDS figures made by Swarovski, diaries from Moleskine, home living goods by the famed Finnish design company Muurla.
On the 3rd floor, the cafe serves an array of food that features LINE FRIENDS. Order mini pancakes shaped just like Brown's face, as well as cookies, cakes adorned with different LINE characters. Coffee and beer is also on offer here, and the packaging is too cute for words. The bottle cafe latte is a popular menu item, as is the orange smoothie (the orange smoothie is only available when in season). Visitors may want to order a bottled drink, like the bottle cafe latte, in order to take home the glass bottle as a souvenir.
LINE FRIENDS Flagship Store (Itaewon)
200 Itaewon-ro, Yongsan-gu, Seoul
Weekdays 11:30-23:00 Weekends 11:00-23:00
Itaewon is famous for being full of trendy dining spots and cafes. Have a fantastic meal in Itaewon and top everything off with a coffee or dessert.
This once rundown space has been transformed into a hip cafe and roastery.
240 Itaewon-ro, Yongsan-gu, Seoul
Tues-Sun 11:30-22:00 (closed Mondays)
This trendy restaurant offers delicious Korean fusion dishes. Try the crabmeat and seaweed jumeok-bap (riceballs) or the chili, chicken, and doenjang cream deopbab (rice bowl).
9 Noksapyeong-daero 32-gil, Yongsan-gu, Seoul
Mon-Sat 18:00-24:00 (closed Sundays)
This BBQ restaurant is famous for the taste and quality of its beef.
55-2 Noksapyeong-daero 40-gil, Yongsan-gu, Seoul
Weekdays 16:00-23:00 Weekends 12:00-23:00
The KAKAO FRIENDS Hongdae branch was established after the opening of the KAKAO FRIENDS flagship store in Gangnam. This megastore is a full 5 stories of fun! Visitors can find the brand's most popular items displayed on the 1st floor. Continue to the 2nd floor to browse KAKAO branded clothes, accessories, travel, and children's items. The travel item line is a recent addition to the KAKAO brand. Visitors can pick up passport wallet and travel organizers featuring their favorite KAKAO FRIENDS characters.
The Hongdae store features even more photo zones than the Gangnam flagship, and visitors could spend hours just taking fun and memorable photos with the KAKAO characters. The photo zones are spread throughout the store and each character has a dedicated photo zone. The most popular photo zone may be Ryan's photo zone. The zone features a huge Ryan doll sitting in the store's cafe and the possibilities for a fun photo are limitless. The Hongdae branch is also home to the Seoul KAKAO FRIENDS Concept Museum, located on the B1 and B2 levels. At the concept museum, visitors will be able to see the characters as imagined in their youth, details on the characters' personalities, and behind-the-scenes stories of KAKAO FRIENDS.
KAKAO FRIENDS Store (Hongdae Branch)
162 Yanghwa-ro (Donggyo-dong Dae-ah Building), Mapo-gu, Seoul
Hongdae is known for as a youthful, vibrant place, thanks to the many universities in the area. Due to the huge numbers of students, there are many tasty, yet low-priced eateries in the area.
Only the highest quality ingredients are used here, and the dishes here are both healthy and delicious. Some popular menu items are the gondeure-namul-bap (seasoned thistle with rice), jeyuk-bokkeum (stir-fried pork), kimchi jjim (braised kimchi).
20 World Cup buk-ro 4-gil, Mapo-gu, Seoul
Famous for their tasty and well-presented banchan (side dishes). The menu here offers a range of tasty Korean food.
99 Yanghwa-ro 6-gil, Mapo-gu, Seoul
Enjoy Gyeongsang Province-style eats here. There is also an extensive traditional Korean liquor menu and anju (snacks paired with liquor) menu too.
20-12 Jandari-ro, Mapo-gu, Seoul
HOTTRACKS is located at Gwanghwamun, within the Kyobo Bookstore (Korea's largest bookstore chain). HOTTRACKS offers a wide range of items such as stationery, fashion items, music, and much more. The items at this store have a focus on well-made designs, but there's more to see than design goods! Shoppers can shop for art supplies, high-end pen and writing sets, accessories, and home living goods. There are also travel goods such as organizers and bags.
Shoppers can browse goods from famous Korean design companies such as Morning Glory (known for their stationery goods) and Jetoy (famous for its cat characters). Visitors should also make sure to stop by ARTBOX, located on the same floor as HOTTRACKS, in order to get a dose of cute stationery and office supplies. Afterwards, browse the Korean and foreign book selection at Kyobo or take a break amongst the books. There is enough seating for over 100 people at Kyobo. Visitors in need of refreshments can also stop by the store's cafe or restaurant.
Kyobo HOTTRACKS (Gwanghwamun Branch)
B1 Fl, Kyobo Building, 1 Jong-ro, Jongno-gu, Seoul
Thanks to the concentration of office buildings in the Gwanghwamun area, there is also an abundance of incredible restaurants here. There are a number of restaurants serving Korean cuisine to enjoy in Gwanghwamun.
Soobul was selected for the 2017 Seoul Michelin guide, and the restaurant is primarily known for its Korean fusion cuisine.
Centre Point Gwanghwamun Building, 31 Saemunan-ro 5-gil, Jongno-gu, Seoul
Daily 11:30-24:00 (Break time 15:00-18:00)
Sabal has often been featured on Korean TV shows and the restaurant is famous for its chicken noodle soup and the crab and red noodle soup (served chilled).
34 Sajik-ro 8-gil, Jongno-gu, Seoul
Weekdays 11:30-21:00 Weekends 11:30-20:00
Jinjinbara is famous for its traditional Korean food and Korean court cuisine.
B2 Fl, Tower 8 Building, 7 Jong-ro 5-gil, Jongno-gu, Seoul