Seoul Guided Walking Tour

Time Travel in Chungmuro and Euljiro Alleys

Tickets & Offers Seoul Guided Walking Tour

Walking Tour Introduction
Old Course for Young and New Generation
Euljiro Golbaengi & Nogari StreetAs the center of culture covering literature and films, young and poor artists gathered around Chungmuro and Euljiro. Traces of poor artists are called ‘Hip-Jiro’ and people are gathering around these traces. Sewoon Shopping Center planned to be demolished now became a tourist attraction where young people visit for unique charms. The course with old building and alley attract people with stories of Euljiro.
Walking Tour Details
Subway Line 3, 4, Chungmuro Station Exit 4 - Pildong Culture and Arts Street Yesultong - Bando Camera Gallery - Jungbu Police Station History Hall - Euljiro Golbaengi & Nogari Street - Chun Tae-il Memorial Hall - Cheonggyecheon Stream - Sewoon Shopping Center

Time Required : 2 hours and 30 minutes

Meeting Point : Subway Line 3, 4, Chungmuro Station Exit 4, Woori Bank
※ Experience programs are not included in the walking tour. Participation in experience programs must be done individually once the tour is over.
Main Tourist Attractions in Course
Pildong Culture and Arts Street Yesultong
Pildong Culture and Arts Street YesultongYesultong is an integrated cultural space recreating into the culture and art space by combining the historic and cultural background in the abandoned unused space in the city. Yesultong goes beyond space recreation and it settled down as a place where people and culture are in harmony through convergence of performing arts and academy. Street Museum is one of the projects by Yesultong and the art museum continuing from Pil-dong to Namsangol Hanok Village exhibits 8 pieces including painting, sculpture, and installation art.
Euljiro Golbaengi & Nogari Street
Euljiro Golbaengi & Nogari StreetEuljiro Street settled down as the first beer street after starting from a liquor wholesale store warehouse selling beer in a cheap price. Euljiro Golbaengi Street started from selling seasoned golbaengi (freshwater snail) at small stores between Euljiro 3-ga Station and Jungbu Police Station. Currently, 7 of them are still selling seasoned golbaengi. Euljiro Nogari Street is famous for cheap price (1,000 won per nogari (dried young pollack)), and picnic tables and crowd filling up the street at night time. Jung-gu allowed outdoor sales in 2017 and massive crowd of people visit Euljiro Nogari Street every day like a festival. That’s why Euljiro Nogari Street is called Korean October Festival.
Chun Tae-il Memorial Hall
Chun Tae-il Memorial HallChun Tae-il Memorial Hall opened in 2019 and the space is made for Chun Tae-il who stands in the center of labor history in Korea. Chun experienced poor labor environment at a sewing factory in Pyeonghwa Market around 1960s. He died at the early age of 22 in 1970 during his resistance claiming ‘Keep Labor Standards Act’ and ‘We are not a machine’. Chun Tae-il Memorial Hall is a place for learning the life story of laborer Chun and for understanding the value and meaning of labor through various exhibitions and performance programs.
Sewoon Shopping Center and Remake Sewoon Project
Sewoon Shopping Center and Remake Sewoon ProjectSewoon Shopping Center is the first residential-commercial facility in Korea and it enjoyed great fame with large-scale shopping districts and 17-story premium apartment when it was first built. While Sewoon Shopping Center was Mecca of electronics in Korea, it faced a period of decline due to change in distribution structure. Starting from 1990s, some suggested on demolishing Sewoon Shopping Center. Then, Seoul publicly announced on retention of Sewoon Shopping Center in 2014 and Seoul is currently promoting urban regeneration project. Remake Sewoon Project is stimulating the deserted place by improving pedestrian environment, arranging culture complex facility, and creating space for start-up, creation, and development.