Hongdae - the center of underground culture and urban arts A district for youths, Hongdae is a unique cultural locale bustling with cultural events including indie music, busking, and flea markets. It is a place where party and music-loving clubbers, free-spirited artists and hipsters come together. It is also a place where digital and analogue coexist, and where graffiti and the footprints of urban art can be found on every corner. L7 Hongdae will replace the Cheonggiwa (Blue Roof) Gas Station - a building that has represented the Hongdae district for the past 43 years - as the new landmark of Hongdae. It is the third lifestyle hotel by L7 following Myeongdong and Gangnam, boasting a rooftop bar, a swimming pool, and various cultural contents unique to the Hongdae district, all in pursuit of value beyond the standard hotel. L7 Hongdae is a delightful cultural station, filled with chic and artistic individuals, that turns the mediocrity of an ordinary day into a festivity.
