If you are a K-pop fan, it is impossible not to know SM Entertainment’s culture complex space, SMTOWN at Coex Artium. The venue has become more popular after the opening of the SMTOWN Museum and SMTOWN External Media, an ultra-high resolution sign that was installed in May 2018.
SMTOWN Museum, located on the third floor, is the first venue where the stories related to the birth and growth of SM Entertainment’s artists are displayed. The museum includes various exhibitions, including SM ARCHIVE, SPECIAL EXHIBITION, and ARTIST GALLERY, all of which are related to music albums, stage photos, outfits and accessories, and behind the scenes stories.
In addition, the venue offers unique experiences and excitement, such as the SM content-creating tour, where imaginary meetings with SM artists utilizing augmented reality or virtual reality take place.
Meanwhile, SMTOWN External Media is the biggest display in Korea, with a size of four basketball courts. This is why it is also called the Times Square of Korea. K-pop music videos along with the real-time multi live broadcasting channel, “!tLive,” are aired on the screen.
The biggest hologram theater in Korea is on the fifth and sixth floors, which showcases mostly SM artists’ concert videos. Furthermore, sometimes guests can watch concerts that have not been released on DVD yet. Please check the schedule for further details!
To top it all off, there is a gift shop (2F) with memorabilia that artists actually wore or picked, a café, and a market (4F) where products with SM artists’ images are sold.
06164 513, Yeongdong-daero, Gangnam-gu, Seoul, Korea SMTOWN@coexartrium
Samsung Station exits 5 and 6, line 2
(Based on 204 Traveler)
Latest 5 reviews of SMTOWN coexartium
I don't understand
To be honest I don't understand why people even come here? The place is pretty boring and the things are soooo expensive. Probably only for kpop fans. I went with my family a few months ago and there...
EXO and NCT fan
Received an invitation from Seoul Metropolitan Gov. I really enjoyed my visit there. A lot of exhibition being displayed. So happy to learn about EXO history and also NCT. I am a big fan. There is...
for SM artist fan
as an EXOL I feel proud when I first visited this building that make me happy like my dream come true. I always think t not true Sm town have good communicate to the costumer and service. as an EXOL...
It’s a must go place for every SM kpop fans
fans waiting outside before 11 in order to get into the building to buy goods, visit museum, watch shows and take pic
rem to visit the outside wall as well...
Cafe is a good waiting and resting area
Those whom live SM artistes will like this building . Full of activities and foreigners coming to but SM entertainment merchandise and albums, posters and entertainment for show.
Reservations must be made at least three days prior to the tour date.
Group reservations up to 3people are being accepted on the line.
Additional reservations are?permitted for pre-existing reservations that do not exceed the limited number of three people per group and may be made one day prior to the tour date by 5 PM.
Reservations for the following month are available from the 15th of the current month.
Masks are required for participation in all tour programs.
Please refrain from participating in any tour programs should you be experiencing any symptoms, including fever, coughing, congestion, muscle pain, stuffy nose, and/or sore throat.
Temperature readings will be conducted for all participants prior to the tour. Those with a reading over 37.5°C are prohibited from tour participation.
Reservations for tourists 14 years & under without an accompanying adult or guardian shall be canceled on site.
[As of one day prior to the tour date] All reservations shall be canceled in the event of emergency particulate matter reduction measures taken and/or inclement weather conditions, including excessive heat waves, typhoons, heavy rain, and more, that may impede Seoul Guided Walking Tour operations.
The Seoul Guided Walking Tour administration office and tour guide affiliates are not responsible for any accidents that happen to occur during the tour program.
Reservation shall be made at least 1 week before the tour day.
The course is for tourists with mobility problems (Senior, people with disability, stroller user).
You may not use the course without an assistant (or companion) ※ At least one assistant shall accompany a tourist with mobility problem ※ In case of electric assisting device users (electric wheelchair, electric scooter users), one assistant may accompany up to 4 tourists with mobility problem
Reservation may be canceled when a guide is unavailable on the desired date and course.
Seoul Guided Walking Tour Office (02-6925-0777) will contact you to confirm reservation. (At least 5 days~1 month before tour day) Reservation may be canceled when Seoul Guided Walking Tour Office cannot reach you for more than 3 times.
Seoul Guided Walking Tour Office and Seoul culture and tourism guide are not liable for the safety accidents during the Seoul Guided Walking Tour.
All reservations are canceled when Seoul Guided Walking Tour is unavailable due to Particulate Matter Reduction Measure or other weather conditions (heat wave, typhoon, heavy rain). (As of the date before the tour day)