Located in Euljiro, HiKR Ground is a multi-cultural complex that brings together everything about globally popular K-content. The name "HiKR Ground" carries the meaning of “a warm greeting (Hi) from Korea (KR)” and “a playground for global travelers.”
On the 1st floor is "HiKR Wall," a large media wall exhibition space centered on Korean cultural tourism. The 2nd floor is "K-POP Ground," where visitors can experience live studios and music video sets and become the main characters of Hallyu content. The 3rd floor features "HiKR Atrium," a special K-art exhibition hall. The 4th floor includes "HiKR Cave," where you can experience Korea's major tourist attractions with all five senses, and the "Festival Experience Center" introducing local festivals.
The 5th floor includes the "HiKR Lounge" with a view of Cheonggyecheon and a "Tourist Information Center." HiKR Ground also offers various regular programs that can be reserved through the official website.