Jincheong Yujeom is a contemporary Korean restaurant nestled in the middle of Yeonnam-dong's maze-like alleys. Upon opening the door, you are first greeted by the aroma of sesame and perilla oils, pressed fresh in the store every morning. This fragrance naturally permeates menus such as Perilla Oil Makguksu, Seasonal Bibimbap, Gangdoenjang Ssambap, Beef Tartare Gamtae Gimbap, and Grilled Mackerel with Bracken Risotto. It provides a novel impression even to those highly familiar with Korean cuisine without being overwhelming, making it an excellent destination for travelers experiencing Korean food for the first time to comfortably clear their plates.