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  • CUEREN A cultural complex where shopping, cafés, and art come together.
  • Sadelleʼs at Kith Seoul A popular brunch restaurant from New York
  • Hohojae Seoul A Hanok Gallery that introduces contemporary Korean artists.
  • VILLA ERBATIUM A Korean niche perfume brand that captures the scent of Seoul’s unique mood.
  • Palpan-dong Little Gimbap & Toast A popular snack shop in Palpan-dong, a neighborhood named after eight Panseo (ministers) who lived there during the Joseon Dynasty.
  • Hongdae R3 Fashion Street The hub of fashion and shopping in Hongdae
  • Hongdae R2 Busking Street A walkable street filled with various busking performances
  • Hongdae R1 Red Culture Market A space where retro vibes meet cultural content
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