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Are you coming to Seoul to soak up the Christmas spirit? The shopping district of Myeong-dong might be the perfect place to start—this year, more than ever! You’ll be treated to spectacular Christmas displays at Shinsegae and Lotte department stores. Light installations bring holiday magic to the streets of Myeong-dong, but my personal favorite is the giant screen on the historic Shinsegae building, showcasing a delightful four-minute video titled “Searching for Christmas Moments.” Meanwhile, Lotte opted for a classic theater theme, which awakened the still Santa-believing boy in me. I got a bit of New York Times Square vibes from all the displays. Whether you’re here to shop or simply marvel at the festive interiors, Myeong-dong has something for everyone.



Myeong-dong’s history dates back to the Joseon Dynasty, when it was primarily a residential area for the upper class. It later transformed into a commercial hub during the Japanese colonial period (1910–1945). After the Korean War, it became synonymous with youth culture, theaters, and cafes. Walking through the district, I can’t help but imagine what it might have been like decades ago, alive with the chatter of young dreamers and the excitement of new ideas. This year’s theater-themed Christmas displays may unintentionally pay homage to that vibrant past. While much of Myeong-dong was destroyed during the war, one landmark remains: Myeong-dong Cathedral. 

Myeong-dong Cathedral, the oldest Gothic Revival-style Catholic cathedral in Korea, is especially beautiful this time of year. Its towering spires and soft, glowing lights offer a peaceful, awe-inspiring space to reflect on the season. The history here is tangible, and even if you aren’t religious, the atmosphere alone is worth experiencing.





After reflecting at the cathedral, I found myself drawn to another piece of history: Buruttrak, the area’s oldest record store. Located in a colonial-era building, this shop has been operating since 1979 and is now the last record store on the street. Scavenging through its collection of vintage records, I stumbled upon a hidden gem—literally! A back corner revealed several additional floors, unknown to most visitors, even regulars. It was a treasure trove waiting to be explored. 



Of course, Myeong-dong is best known for its fashion, cosmetics, and, during Christmas, its bustling night-food market. While the glowing stalls lining the streets may tempt you with their aroma, they’re not for everyone. For a cozier indoor feast, head to Myeong-dong’s unofficial Little China Town. Tucked next to the post office building (the one shaped like an opening zipper), this small red-colored street is lined with Chinese restaurants. Locals and tourists alike flock here to try dumplings and black bean noodles. 



If the bustling streets feel overwhelming, there’s a quieter escape: the underground section of Myeong-dong. Back when the area was a hub for youth culture, it was also a financial district, home to the post office headquarters and the Bank of Korea. Many stamp and money merchants moved underground, where you’ll still find them today. Whether you’re a collector or just a curious wanderer, it’s worth exploring. I even found myself unexpectedly fascinated by the intricate designs of old Korean banknotes, a reminder of how much history exists beneath the surface of this vibrant district.





To wrap up your Christmas experience, consider attending a performance at the historic Myeongdong Theater. It’s a chance to enjoy culture in yet another fascinating venue that reflects the district’s rich past. The theater’s iconic facade has stood the test of time!