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K-POP DEMON HUNTERS: Discovering Seoul Through the Movie’s Real-Life Locations

Seoul takes center stage in the wildly imaginative action-fantasy K-pop Demon Hunters, blending the city’s futuristic energy with its deep traditional roots. As the demon-fighting girl group battles evil across iconic parts of the city, fans and visitors alike can follow in their footsteps—exploring neighborhoods, landmarks, and moments captured on screen. Here’s your ultimate guide to discovering and photographing the real-life locations that helped bring the movie to life.

1. COEX K-POP Square & 3D Billboard

A major highlight from the movie’s intro sequence is the COEX K-POP Square, located in the heart of Gangnam. The massive 3D billboard—famous for its crashing wave illusion—comes alive in the film as it unveils the teaser for Huntrix’s latest single. While several places across Seoul now boast 3D signage, this location remains the most iconic. Add in the Starfield Library and one of the city’s largest malls, and you’ve got a must-visit spot.

Photographer’s Tip: The COEX 3D billboard is best photographed at sunset or during blue hour. The sign lights up dramatically, and the glass façades reflect the color and light for a cinematic effect. From the subway, head to the corner of the plaza closest to the street to get the best angle.

 513 Yeongdong-daero, Gangnam-gu, Seoul
 Line 2, Samseong Station, exit 6 or Line 9, Bongeunsa Station, exit 7 (approx. 13 m on foot)

2. Naksan Park

Naksan Park takes on a quieter but emotionally charged tone in the film. It’s here where Rumi meets Jinu during a reflective scene along the historic Seoul Fortress Wall. The old stone pathways and sweeping views of the city ground the story in a sense of timelessness and vulnerability.

This park is also conveniently located near Dongdaemun Gate and the futuristic Dongdaemun Design Plaza (DDP), making it a great stop for both history buffs and fans of modern design. Open 24/7, it's perfect for a late-night walk or early morning shoot.

Photographer’s Tip: Sunrise is the golden hour here. The fortress wall curves beautifully through the frame, and you'll encounter fewer people, giving your photos a clean, serene feel.

3. Cheongdam Bridge & Jayang Station

This is the setting for one of the film’s most epic sequences—a high-stakes demon battle on top of a subway train speeding across the Hangang River. The bridge (Line 7) is a visual centerpiece in the movie, blending Seoul’s infrastructure with supernatural chaos.

The train stops at a rebranded “뚝섬유원지” (Ttukseom Resort) station, which fans will quickly recognize as Jayang Station, albeit with a facelift for the film. Walk under the bridge and toward the river for immersive views and to relive the intense sequence powered by the song Takedown.

Photographer’s Tip: From Jayang Station, head riverside for the best shot of the bridge. The Seoul Olympic Stadium is also visible in the distance—perfect for layered compositions, especially on bright, cloud-filled days.

4.  N Seoul Tower (Namsan Tower)

Appearing multiple times in the film, N Seoul Tower symbolizes the heart of Seoul—a glowing watchtower that silently anchors the city. In a movie about K-pop, no landmark says "You're in Seoul" quite like the N Tower.

For a unique viewpoint, head to the stairs outside the National Museum of Korea, which frames  the tower against a mix of modern and historical architecture.

Photographer’s Tip: Nighttime shots here are especially dynamic. The tower’s changing light display adds drama, and it can be captured beautifully from multiple angles across the city, including from Myeong-dong. Use a telephoto lens to compress the skyline and emphasize scale.

 105 Namsan Park-gil, Yongsan-gil, Seoul
 Line 4, Chungmuro Station, exit 2, then take bus # 01

 Line 3, Dongguk Uni. Station, exit 6 then take bus # 01

5. Seoul Olympic Stadium

The movie opens with a bang—literally—as the trio jumps from a burning plane and parachutes into Seoul Olympic Stadium, kicking off their explosive debut performance of How It’s Done. Originally built for the 1988 Seoul Olympics, this venue is now a modern icon and hosts some of Korea’s biggest K-pop concerts.

Photographer’s Tip: Walk the perimeter for dynamic shots, or head down to the Hangang River from Jayang Station for an excellent panoramic view with natural framing from trees and bridges.

6. Myeong-dong Street

Myeong-dong lights up in one of the film’s pivotal scenes when the Saja Boys perform their debut track “Soda Pop” on a chaotic street scene packed with fans and glowing signage. In real life, it’s just as energetic—with live performers, bustling street vendors, and endless shopping.

Photographer’s Tip: Daytime is best to capture the true vibe. A 35mm lens works great for street photography without being intrusive. Phones are also perfect here, especially during peak hours when space is tight. Don’t forget to grab a soda pop and a snack while you shoot!

Bonus Stop: Merch Hunt at the National Museum of Korea & Lotte Mart (Seoul Station)

<출처>국립박물관문화재단 뮤지엄숍 /<Source> Museum Shop, National Museum Cultural Foundation

Want to bring home a piece of the movie? The National Museum of Korea hosted a special exhibit on the historical art inspirations behind K-pop Demon Hunters, including references to the tiger and magpie motifs used in the film. While many items—like the popular tiger & magpie pin—are sold out, there’s hope.

Shopper’s Tip: The souvenir shop in Lotte Mart (Seoul Station) carries unbranded but inspired items. Look near the first-floor elevators. Because the movie draws heavily from Korean folklore and motifs, these traditional items aren’t labeled as official merch—but fans will know the references when they see them.

Final Thoughts

Exploring Seoul through the lens of K-pop Demon Hunters isn’t just a fan’s journey—it’s a cinematic adventure into the city’s unique duality: traditional and modern, real and fantastical. Whether you’re chasing demons or just golden hour light, these locations will leave you inspired, immersed, and maybe even feeling a little heroic.

Many of these spots are icons of Korea’s #1 city—and that makes them even more meaningful. So when you're in Seoul, become a hunter yourself. Seek out these real-life locations and you’ll be… golden.