Located just beneath the massive LED media façade of COEX Artium, the COEX K-POP Square is a vibrant public plaza situated near Samseong Station, Starfield COEX Mall, and Hyundai Department Store Trade Center. This bustling hotspot is renowned for its massive smart LED display that features the 3D illusion artwork WAVE, which creates the striking effect of ocean waves crashing through the screen. Constantly broadcasting K-POP and Hallyu content, the square draws both tourists and locals as Seoul’s premier digital media landmark. While 3D digital signage is being installed across Seoul, COEX K-POP Square remains the most iconic and influential of them all.