You are invited to the youth-oriented K-lifestyle experiential street festival held in Seocho-dong, Seocho-gu. From August 8 to August 30, every Friday and Saturday from 5:00 p.m. to 9:00 p.m., the area around Exit 9 of Gangnam Station will transform into an experiential pop-up store. True to its name “Chemi” (chemistry), the event will highlight K-Food, K-Style, and K-Beauty, bringing together diverse tastes and individuality to create a new cultural platform that connects businesses, people, and emotions in the city. Enjoy a variety of engaging programs where you can taste, experience, and capture memorable moments.