The pop-up store K-BEAUTY 100-UP is a space that introduces promising K-Beauty and K-Food brands that will spread Korea's beauty and food culture worldwide. This atelier features the K-BEAUTY STUDIO by Beauty Artist K and the K-FOOD STUDIO by Food Artist K. In their workspace, experience the special brands they’ve curated and discover your own beauty keywords.
The project K-BEAUTY 100-UP by the Ministry of SMEs and Startups aims to discover and nurture promising small and medium-sized enterprises (SMEs) in the K-Beauty export industry, with the goal of growing SME cosmetics exports to over 10 billion dollars by 2027. This project, in collaboration with Amazon, Kolmar Korea, Cosmax, Olive Young, and Shinsegae Duty Free, shows a strong commitment to actively backing up SMEs.