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Moving Brewery is an experiential tourism platform company that collaborates with over 30 small-scale craft beer breweries nationwide to connect the stories of regions, people, and culinary journeys. Starting with this collaboration with Tongyeong City and the Busan-Ulsan-Gyeongnam Branch of the Korea Tourism Organization, we aim to create a new trend in experiential tourism content by presenting regional tourism events and diverse K-craft culture that citizens and domestic and foreign tourists can uniquely encounter during their trips.

This event will operate as an open pop-up platform that introduces both K-craft beer and regional tourism content. At the venue, you can find experience programs and regional culinary content that anyone from children to adults can participate in. Visitors can also experience and purchase a variety of products made by artisans from domestic small breweries, ranging from non-alcoholic beer to hard-to-find barrel-aged beer.

In particular, we aim to introduce the diverse regional tourism resources and local content of Busan, Ulsan, and Gyeongnam in one place to domestic and foreign tourists visiting the Korea Tourism Organization Seoul Center, creating a touchpoint that can lead to interest and visits to Tongyeong.