'Louis Vuitton Visionary Journeys Seoul' is a cultural journey to experience Louis Vuitton's travel, craftsmanship, and heritage, serving as an immersive exhibition illuminating the brand's legacy.
It is a space that unravels the philosophy of travel and the creative heritage that the Maison has continued for over 170 years into a single narrative. The story, starting from trunk production in 1854, introduces the journey of Louis Vuitton's development into a global cultural house through thematic spaces. Following the exhibition route leading from the 5th floor down to the 4th floor, the narrative of Louis Vuitton's creation and travel unfolds naturally.
The exhibition consists of a total of 12 spaces, unfolding the brand's history starting with trunks, the origin of the monogram, the artisan's workshop, the evolution of iconic bags, and Louis Vuitton's cultural narrative expanded through art and design collaborations, music, and fashion, just like a single journey.