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When companies and people come together and collaborate on a line of products, the end result can be even better than the average consumer could have imagined. Previously, collaborations mostly occurred in the fashion world, but lately more collaborations are being made in the lifestyle realm. These new collaborations maintain each brand’s image while delivering new, fresh products. Lately, collaborations with some beloved animated characters and popular celebrities are attracting our attention. You won’t want to miss out on these products!

The Face Shop X Kakao Friends

Not long ago, Korea’s most popular messaging app, Kakao Talk, launched a collaboration with the Face Shop featuring Kakao Talk’s beloved animated characters. The products have proved very popular with young people, to the point that an online community of fans was established. The Face Shop X Kakao Friends collaboration products are stocked in stores across Seoul, in well-known tourist areas like Sinchon, Apgujeong, Coex Mall, and Jamsil. Popular products from the Face Shop were released with characters from the popular messaging app’s line of emoji. Characters such as Muzi, Apeach, Neo, Frodo, Tube, and Jay-G are shown with brand new poses and facial expressions on the Face Shop products. Hand cream, sun block, perfume, lip creamer, concealer, face mask sets, are just some of the products emblazoned with the adorable Kakao Friends. Not only are these products useful in everyday life, it makes the time spent applying these charming products more fun than ever.

Missha X Line

The mobile messaging app Line was created by an international team of engineers from countries such as Japan, Taiwan, Southeast Asia and so on. There are now over 200 million users all over the world. Line Friends (the characters featured in Line’s emoji line) and Missha, the cosmetics company, have come together in a new collaboration. There are Line stores all over Seoul; some of the stores are located in Itaewon, Garosu-gil, Myeong-dong, Sinchon, Dongdaemun. The Line stores have proved hugely popular with foreign visitors, and a visit to a Line store to see Line Friends has become a stop on many tourists’ itineraries. Now, thanks to this new collaboration with Missha, Line Friends has broadened its product line to include cosmetics. There’s the big-boned bear Brown, the cute duck Sally, the cheerful rabbit Cony, among the 9 characters that make up Line Friends. Each character has a distinct personality. The collaboration pairs popular items from Missha, such as their cushion foundation, lipstick, hand cream, mascara and more, with the cute and precious Line Friends. The re-designed products are simple yet adorable with the Line Friends adorning the packaging. It goes without saying that the products from this collaboration have gained much love from domestic buyers as it has from people abroad.

Emart X SM
 

After you’ve decked yourself out in some great make-up, pick up some tasty food to fortify yourself. Emart and SM Entertainment have collaborated to bring you food with the faces of some beloved Hallyu stars. You may wonder what is so special about these foods, but as a fan, having the face or name of your favorite Hallyu star on your meal or snack can make good food taste all the more delicious. Additionally, having the faces and names of Hallyu stars on the packaging sets the design apart from regular products, and makes the products from the collaboration line more special. Some of the new products are: EXO jjajang (noodles with black soybean sauce), Super Junior habanero cup ramen, TVXQ truffle chocolate, Girls’ Generation sparkling water, Red Velvet sparkling water and much more. Items from your favorite groups may already be considered must-have items by other fans! There’s been a very hot reaction both within Korea and abroad. This year, more than 40 different products will be released as a part of the Emart and SM collaboration. You can look forward to seeing what’s to come!