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How to Enjoy “Next Fashion 2022," The Beginning of a New K-Wave

Published Date : Aug 23, 2022 / Edited Date : Nov 02, 2022
How to Enjoy “Next Fashion 2022,”the Beginning of a New K-Wave / MY SOUL SEOUL LOGO

The K-wave that began with K-pop now expands to everything with the letter “K” in the front. K-wave's influence on global culture is becoming more significant as time progresses. Going beyond covering K-pop songs and dance moves, people from all over the world are now aiming to follow the trends that start with “K,” including “K-lifestyle.”

Street fashion used to be a subculture of fashion that only hip-hoppers or some young people enjoyed at one point. However, as street fashion became more well-known and popular with designers such as Virgil Abloh and Demna Gvasalia, street fashion has become a mainstream culture of fashion across the world now. Luxury and high-fashion brands are “hip” through collaboration with street brands. K-wave and street fashion are pretty similar in that they are based on diversity and uniqueness and have become mainstream in the global culture through flexible thinking. Seoul is the city at the center of K-wave, and one of the hippest districts in Seoul is Seongsu, where the street fashion festival will be held. Let’s learn more about this scene where “hip” meets “hip.”

Next Level. Next Revolution. Next Fashion 2022

“Next Fashion 2022” is Korea’s 1st fashion festival, and it’ll be held for four days from September 1st to September 4th at the Family Yard and outdoor stage of Seoul Forest Park. “Next Fashion 2022” is a fashion festival co-hosted by the Seoul Metropolitan Government and the rising fashion unicorn company Musinsa. At the festival, you’ll see the paradigm of Korea’s fashion industry that the world is paying attention to and the new next-generation brands that’ll lead the Korean fashion industry going forward.

“Next Fashion 2022” dreams of becoming another new fashion festival that will follow the footsteps of Pitti Uomo in Florence (Firenze), Italy, Bread & Butter in Berlin, Germany, and CompexCon in Long Beach, the United States. Let’s take a fun fashion trip to “Next Fashion 2022.”

See Everything about Korean Street Brands at Brand Pop-up Shows & Next Fashion Road

Korea also has a long history of street fashion. Since fashion magazines began to be published, there have been separate columns and sections dedicated to street fashion. Starting with dancers, hip-hoppers, and DJs, street fashion gradually broadened its influence on the public. Seoul’s hip districts, such as Gangnam, Seongsu, and Hongdae, have led street fashion with their ways of expressing identities. As a result, there are such diverse street fashion brands in Korea now that it’s like the renaissance of street fashion.

At “Next Fashion 2022,” there will be various K-fashion brands that show uniqueness and diversity, as well as pop-up showroom exhibitions where you can experience those brands’ own identities. From more than 55 rising and incubation brands and special booths for collaboration pop-up showrooms, the booths that exhibit the characteristic of each brand will undoubtedly offer many things to enjoy and see for the visitors.

At Next Fashion Road, you can enjoy the performance concert, which offers live performances of rising artists and a runway show simultaneously. The featured artists at the concert include Mudd the student, who became popular on the series Show Me the Money – Season 10, GLEN CHECK, the 2-person electronica band, Minsu, a singer-songwriter, ADOY, Korea’s representative synth-pop band offering both mainstream music and unique musical talent, PARKMOONCHI, a pioneer, singer, and producer of Korean retro music, and Zior Park, who gets passionate support from the enthusiastic fans who love his unique music and visuals. This performance-concert of rising artists with their novel, distinct styles will be held six times, at 6 PM and 7 PM on September 2nd, 3rd, and 4th.

Let’s not miss this opportunity to see and enjoy Korea’s latest fashion & beauty trends and K-style at the Family Yard of Seoul Forest Park.

Talking About Everything Fashion. TALK aLIVE & On Street Live

“Next Fashion 2022” is a festival made to enjoy everything about fashion. It’s not just about simply seeing various fashion brands. It’s about talking and experiencing fashion itself. In this sense, let’s pay attention to TALK aLIVE & On Street Live, where everything about fashion will be discussed.

Talk aLIVE is a program where influencers from various fields related to fashion are invited to talk about trends and styles. TALK aLIVE will be held at 3 PM once a day from September 2nd to the 4th on a façade stage at Seoul Forest Park. It’s a new concept of a fashion talk show with famous influencers leading Korea’s current fashion and trends. It’s where you’ll be able to hear exciting stories across various areas regarding fashion itself, fashion content, entertainment, and fashion branding. On Street Live will be held at 5 PM once a day during the festival period. The MC will be Jung Hyuk, a model achieving big success on SNL Korea – Season 2. Jung Hyuk, doing an excellent job as an entertainer on various entertainment shows, will go around the event site and conduct live interviews with the visitors regarding styling.

Let’s not miss this unique opportunity to enjoy the talk shows with famous fashion industry entertainers and meet them in person through live interviews!

An Eco-Friendly Festival at Seoul Forest Park, the Urban Natural Ecosystem

Day after day, extreme weather events worldwide are sounding the alarm about the environment of the earth that’s becoming more polluted. The environmental issue of the planet is one of the most urgent social issues that need to be addressed. Along with such global sentiment, the Seoul Metropolitan Government is making an effort for a sustainable future by devising policies to solve current environmental issues. Such measures can also be seen in the “Next Fashion 2022,” in which many elements catch our attention and show how much thought has gone into considering nature and the environment.

First of all, the festival's location is Seoul Forest Park, the most representative natural ecosystem within the city of Seoul. Seoul Forest Park is an important green corridor in downtown Seoul and Seoul’s most well-known park to relax. The tables and chairs used in this festival are all made with eco-friendly materials, including marble sponges. A marble sponge is recycled material from leftover sponges, and it is an eco-friendly recycled product that can form a different dotted pattern for each table and chair. This is not only fun for the visitors to look at, but it’ll also present an opportunity to naturally think about the environment and experience sustainability while enjoying the festival.

Another event for the environment, called RE:WEAR, will also be held. According to the UN, the fashion industry has an enormous impact on the world’s carbon emissions. RE:WEAR is an event designed to create a virtuous cycle of donating unwanted clothes and reusing them to minimize the carbon emissions from clothes thrown away. You can apply to participate in advance on the official website until August 28th, and you can exchange or donate clothes on-site during the festival, beginning on September 1st.

Let’s enjoy the “Next Level” festival to the fullest, where fashion and environment coexist, by participating in the events at the festival that are held with sustainability in mind. “Next Fashion” 2022 will offer the opportunity to indulge in what Seoul Forest Park has to offer, utilize products, and participate in events that benefit the earth and the natural environment. You’ll be able to experience a new festival culture with “Next Fashion 2022.”

  • Period 2 PM – 9 PM, September 1st to 4th (main events to be held from September 2nd)
  • Location Family Yard and outdoor stage at Seoul Forest Park
  • Address 273, Ttukseom-ro, Seongdong-gu, Seoul
  • Website See more
  • 인스타그램 See more

Enjoy Jazz, Gukak, and Fashion All in One Place – Outdoor Music Concert

You can’t forget music at festivals. Music enriches festivals. The types of music that will be presented at “Next Fashion 2022” include jazz, the music of the free soul, and gukak, Korean traditional music conveying the Korean soul. In September, when the most beautiful season in Korea begins, you can enjoy the live performance of amazing jazz melodies and energetic gukak at Seoul Forest Park, Seoul’s most well-known urban park.

The live music show will be held for two days from September 2nd to 3rd at the complex culture space located at the entrance of Seoul Forest Park called “Under Stand Avenue.” On September 2nd, blues vocalist Ari:L will perform during the 1st part of the show (5 PM-6:30 PM), and the jazz band NB Child will perform during the 2nd part of the show (7 PM – 8:30 PM) to present beautiful jazz melody along with the breeze of early autumn. On September 3rd, the live music show will begin with gukak, Korean traditional music. The Gukak performance, which will be held from noon to 2 PM, will present the Korean soul and energy astonishingly under the clear, high autumn skies. On the evening of September 3rd, jazz performances will be like the day before. A project team of bassist Hansol Park and pianist Harim lee, who was chosen as one of the “2020 Jazz People Rising Stars,” will perform during the 1st part of the show (5 PM – 6:30 PM), and Korea Jazz Guardians and Song Hyuk Kyu Quartet (with Kim Yu-Jin) will perform and fill up the autumn skies during the 2nd part (7 PM-8:30 PM).

The “Understand Avenue,” where gukak and jazz performances will be held, is already known as a popular spot in Seongsu-dong that offers a wide variety of things to see and enjoy, such as exhibitions, and flea markets, VR experiences, etc. The jazz and gukak concert held on the outdoor stage at the center of the trendy, container building of “Understand Avenue” will make the festival even hotter and more exciting. Let’s take a trip to the complex cultural space “Understand Avenue,” where you can relish in the beautiful harmony comprised of jazz music that plays one’s soul, gukak overflowing with Koreans’ own energy and excitement, the dynamic city of Seoul, and the street fashion showcasing colorful originalities.

There will be other events related to fashion as well at “Next Fashion 2022,” which will be held in Seongsu, where the streets are overtaken with the hip vibe. So please refer to the official website for more information. There will also be an information booth available for those interested in touring the city of Seoul. There will be affiliate events with the stores selected to lead the “NEXT” Seongsu for visitors who want to enjoy Seongsu-dong even more. Let’s attend “Next Fashion 2022” and enjoy the fashion festival where the new K-wave will begin.

  • Location Outdoor stage at Understand Avenue
  • Address 63, Wangsimni-ro, Seongdong-gu, Seoul
  • Website See more
  • Instagram See more
Tags

#Fashion #Hallyu #Seoul Forest #Festival #Music #Seongsu #Eco-Friendly #Next Fashion 2022

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  • 미세먼지 비상저감조치 발령 및 기타 기상악화(폭염, 태풍, 폭우 등)로 인해 도보관광 운영이 어려운 경우, 모든 예약은 일괄 취소됩니다. (관광일 전날 기준)
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  • 희망하시는 날짜 및 코스에 활동가능한 해설사가 없는 경우 예약은 취소될 수 있습니다.
  • 예약확인을 위해 도보관광 사무국(02-6925-0777)에서 확인 연락이 진행됩니다.(최소 5일~한달 전)3회 이상 전화통화가 이뤄지지 않을 시 예약이 취소될 수 있습니다.
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예약 전 안내사항
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    (최소 5일~한달 전)3회 이상 전화통화가 이뤄지지 않을 시 예약이 취소될 수 있습니다.
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예약 전 안내사항
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Read before Reservation
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  • 個人予約:最大10名
    ※京福級、昌徳宮、昌慶宮は20名様までご予約頂けます。
  • 既にご予約頂いたコースの中でグループごとに定員を超えない場合に限り、観光予定日の1日前の17まで人数を追加することが出来ます。
  • コースごとに定員を超えない場合、他のチームと共に観光する可能性もあります。
  • ソウル徒歩解説観光はご予約いただき次第、解説士が自動に割り当てられるシステムですので、くれぐれも慎重にご予約を行ってください。
  • 翌月のご予約は前月の15日から可能です。
  • コロナ予防のため解説プログラム参加の際は、必ずマスク着用をお願いいたします。
  • 発熱または呼吸症状(熱、咳、痰、筋肉痛、鼻づまり、喉の痛みなど)がある場合は、解説プログラムへのご参加はお控えください。
  • 保護者を同伴しない満14歳未満の観光客は、現場でキャンセルとなります。
  • PM2.5非常低滅措置の発令およびその他の気象状況の悪化(猛暑、台風、豪雨など)により徒歩観光の運営が難しい場合は、すべての予約が一括キャンセルされます。(観光予定日の前日基準)
  • 観光中に発生する安全事故について、ソウル徒歩解説観光事務局とソウル文化観光解説士は責任を負いません。
  • 日本語解説のお申込みは日本人のみとさせて頂きます。
  • ご予約の後、当日ご参加が出来なくなった際、観光予定時間を基準に少なくとも4時間前まではお取り消しください。4時間未満の状況での予約の取り消しが2回以上発生した場合、今後予約が制限しかねません。
予約前の案内事項
  • 予約は観光日を基準として少なくとも1週間前まで可能です。
  • 本コースは、移動弱者(移動が不自由な高齢者、障害者、ベビーカー利用者など)のためのコースです。
  • 補助人(或いは同行人)を伴わない場合は利用できません。
      ※歩行弱者1人当たり少なくとも1人以上の補助人を伴う
      ※電動補助具(電動車椅子、電動スクーターなど)使用者の場合、補助人1当たり歩行弱者最大4人まで同伴可能
  • ご希望の日付及びコースに活動可能な解説士がいない場合、予約はキャンセルされることがあります。
  • 予約を確認するため、徒歩観光事務局(02-6925-0777)で確認のための連絡が行われます。
    (少なくとも5日~1ヶ月前)3回以上電話が通じない場合、予約が取り消されることがあります。
  • 解説を進行する時に発生する安全事故に対し、徒歩観光事務局とソウル文化観光解説士は
    責任を負いません。
  • PM 2.5(ピーエムにてんご)の非常低減措置発令及びその他の気象悪化(猛暑、台風、暴雨など)によって
      徒歩観光の運営が困難な場合、すべての予約は一括キャンセルされます。
     (観光日前日基準)
预约前说明事项
  • 至少在观光当日前三天预约,方可预约成功。
  • 个人预约:最多10名
    *景福宫、昌庆宫、昌德宫:最多20名
  • 在已登记的预约团体中,直接待不超过预约人数的团体,可在前一天17时前追加预约。
  • 如果不超过每条路线的限定人数,可能会与其他预约者一同观光。
  • 首尔徒步解说观光项目会在接受预约的同时分配解说员,请慎重预约。
  • 如需预约下个月的观光解说,可在前一个月的15号以后预约。
  • 为了预防新冠肺炎的扩散,参加徒步观光解说活动时必须佩戴口罩。
  • 如有发热或呼吸道症状(发烧、咳嗽、痰液、肌肉痛、鼻塞、咽喉痛等),请避免参加解说活动。
  • 未满14岁的儿童游客,如无监护人随行,则会在现场取消解说活动。
  • 由于雾霾应急减排措施启动,或其他天气恶化(炎热、台风、暴雨等)导致徒步观光活动难以进行时,所有预约将一次性取消。(以观光当日前一天为基准)
  • 对于解说活动中发生的安全事故, 首尔徒步解说旅游事务局和首尔文化观光解说公司不与负责。
  • 以韩语为母语的韩国国民,不可申请外语解说。
  • 若预约后不可避免地无法参加观光活动,请以观光时间为准至少4小时前取消预约。如果在观光时间前不足4小时的情况下取消预约两次以上的话,以后的预约可能会收到限制。
预约前说明事项
  • 观光日基准最少1日前方可进行预约。
  • 本线路是为了行动不便者(行动不便的高龄者、残疾人、婴儿车利用者等)的路线。
  • 无辅助人员(或同行人)伴随时,不可利用。
    ※ 步行不便者1名至少需要1名以上的辅助人员陪同。
    ※ 电动辅助器具(电动轮椅、电动独轮车等)使用者时,每一位辅助人员最多可陪同 4名步行不便者。
  • 希望观光的日期及线路上无解说员时,预约有可能被取消。
  • 为了确认预约,徒步观光事务局(02-6925-0777)会致电进行确认。
    (最少5日~一个月前) 3次以上无法连接时,预约将被取消。
  • 进行解说时,对于有可能发生的安全事故,徒步观光事务局和首尔文化观光解说员概不负责。
  • 因发布微尘紧急低减措施及其他气象恶化(暴热、台风、暴雨等),无法运营 徒步观光时,所有预约会批量取消。
    (观光前日基准)
預約前說明事項
  • 至少在觀光當日前三天預約, 方可預約成功。
  • 個人預約: 最多10名
    ※ 景福宮、昌慶宮、昌德宮: 最多20名
  • 在已登記的預約團體中, 直接待不超過預約人數的團體, 可在前一天17時前追加預約。
  • 如果不超過每條路線的限定人數, 可能會與其他預約者一同觀光。
  • 서首爾徒步解說觀光項目會在接受預約的同時分配解說員, 請慎重預約。
  • 如需預約下個月的觀光解說, 可在前一個月的15號以後預約。
  • 爲了預防新冠肺炎的擴散, 參加徒步觀光解說活動時必須佩戴口罩。
  • 如有發熱或呼吸道症狀(發燒、咳嗽、痰液、肌肉痛、鼻塞、咽喉痛等)請避免參加解說活動。
  • 未滿14歲的兒童遊客, 如無監護人隨行, 則會在現場取消解說活動。
  • 由於霧霾應急減排措施啓動. 或其他天氣惡化(炎熱、颱風、暴雨等)導致徒步觀光活動難以進行時, 所有預約將一次性取消。 (以觀光當日前一天爲基準)
  • 對於解說活動中發生的安全事故, 首爾徒步解說旅遊事務局和首爾文化觀光解說公司不與負責。
  • 以韓語爲母語的韓國國民,不可申請外語解說。
  • 若預約後不可避免地無法參加觀光活動, 請以觀光時間爲準至少4小時前取消預約。如果在觀光時間前不足4小時的情況下取消預約兩次以上的話, 以後的預約可能會收到限制。
預約前說明事項
  • 觀光日基準最少1日前方可進行預約。
  • 本線路是為了行動不便者(行動不便的高齡者、殘疾人、嬰兒車利用者等)的路線。
  • 無輔助人員(或同行人)伴隨時,不可利用。
    ※ 步行不便者1名至少需要1名以上的輔助人員陪同。
    ※ 電動輔助器具(電動輪椅、電動獨輪車等)使用者時,每壹位輔助人員最多可陪同 4名步行不便者。
  • 希望觀光的日期及線路上無解說員時,預約有可能被取消。
  • 為了確認預約,徒步觀光事務局(02-6925-0777)會致電進行確認。
    (最少5日~壹個月前) 3次以上無法連接時,預約將被取消。
  • 進行解說時,對於有可能發生的安全事故,徒步觀光事務局和首爾文化觀光 解說員概不負責。
  • 因發布微塵緊急低減措施及其他氣象惡化(暴熱、臺風、暴雨等),無法運營 徒步觀光時,所有預約會批量取消。 (觀光前日基準)