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Amore Seongsu, located in Seongsu-dong, Seoul, is a beauty cultural space that aims to freely explore, discover, and share your own unique beauty.

At Amore Seongsu, presented by Amorepacific, you can freely experience products from over a thousand beauty brands in a clean and inviting interior. Enjoy the tranquility and relaxation an urban garden provides while exploring new products released each month and a curated selection of gift-worthy items.

You can enjoy exhibitions with new themes and brands pop-ups every month. Beyond simple experiences, you can also take advantages of differentiated, personalized services.

Experience the diverse and authentic K-Beauty culture proposed by Amerepacific, including the "Custom Beauty Service" that creates foundation and lipstick prefectly suited to your skin tone and the "Bespoke Essence." which manufactures a personalized essence based on precise skin analysis.

 ※The 2025 program will open in March 2025. 

  [Program details]

• ●Eligibility : Open to all foreign tourists visiting Seoul

• ●Date/Time : Two classes on last Tuesday of every month at 11:00 and 15:00, lasting approximately 120 minutes
  

• ○Schedules may vary slightly, and detailed information can be found on the application page

• ●Venue : Amore Seongsu (7 Achasan-ro 11-gil, Seongdong-gu, Seoul)
  

• ○A 5-minute walk from Exit 2 of Seongsu Station on Subway Line 2

• ●Content : Amore Seongsu Flagship Store Guided Tour (30 minutes) + Makeup Lecture (60 minutes) + Makeup Experience (30 minutes)

• ●Theme: K-Beauty Trends and Hallyu Star Makeup

• ●Capacity : 10 participants per class

• ●Language : English, Korean

• ●Participation Fee : Free

• ●How to Apply: Access the following link and submit the application form (One application per person).
     ☞ http://seoulhallyu.com/23/?idx=18
  

  [Program Application and Guidelines]

• ●Application for the programs can be submitted starting four weeks before the program date.

• ●Individual application forms are required for each applicant.

• ●If there are more than 10 applicants for the program, participants will be selected through a lottery.

• ●Applicants selected as participants will receive a confirmation email 7 days before the scheduled date of the program.

• ●Unselected applicants will not receive an email separately.

• ●Participants are required to present their passport and identification for verification of their foreign status.

• ●To ensure smooth program operation, if you are confirmed as a participant but cannot attend due to unforeseen circumstances, please contact the program office (email: hallyuseoul@gmail.com / Instagram: @seoul_hallyu).

• ●For a faster response, please use the Seoul Hallyu SNS accounts (Instagram DM / Facebook Messenger).

• ●If you are confirmed as a participant but fail to attend without prior notice, you will be restricted from participating in future Seoul Hallyu Experience Programs.

  [Inquiry Contact: Seoul Hallyu Experience Program Office (Korean, English)]

• ●Operating Hours: Monday to Friday, 10:00 to 16:00 (Korean Standard Time, closed on public holidays)

• ●E-mail : hallyuseoul@gmail.com

• ●SNS : Facebook @Seoul Hallyu / Instagram @seoul_hallyu