Published Date : Nov 04, 2019 / Edited Date : Sep 06, 2023
Garosu-gil, which is frequented by foreign tourists, is packed with K-beauty shops that are both fun and sensational. Testing and purchasing cosmetics are a must! There are even exhibitions with art works, uniquely themed photo zones for taking your best photos, makeup services that are on point with the latest trends, and even a foot spa that is bound to help you take a load off. Let’s head towards the Garosu-gil Flagship Store for some shopping and of course, relaxation.
Tour Course
Jung Saem Mool Plops – Villa de Mûrir – Tamburins Flagship Store – Village 11 Factory
Where beauty meets art
Jung Saem Mool Plops
This is the flagship store of “Jung Saem Mool,” a beauty brand by makeup artist Jung Saem Mool who pioneers K-beauty trends and is in charge of makeup for Korea’s top stars like Jun Ji-hyun, Lee Hyo-ri, BoA, and Kim Yuna. On the first floor is the store where customers can test beauty products and make purchases, and there is even a makeup booth available for customers to receive makeovers by professionals. Artist Jung Saem Mool is Korea’s representative makeup artist but she is also extremely popular overseas. Thailand’s so-called, “national goddess,” Davika Hoorne is the brand model, and her photos are lined up along the walls throughout the store.
The first and second basement floors are used as an exhibition space. With the currently ongoing season 2 of the “PLOPS in Art Project,” visitors can encounter works by four up-and-coming artists who are being recognized locally and abroad for their unique works. (The exhibition will close on December 26.) The exhibition space undergoes redecoration with each exhibition, but the small garden on the second floor has not changed since it was first created. There are mirrors throughout the garden which signify the observation of personal beauty through mirrors. Let’s head to Jung Saem Mool Plops where Jung Saem Mool’s philosophy on beauty, in pursuing original beauty, stands out the most.
Jung Saem Mool Plops
Address 40, Apgujeong-ro 12-gil, Gangnam-gu, Seoul
Directions Subway Line 3, Sinsa Station, Exit 3 (10 mins on foot)
Tea, makeup, and YouTube!
Villa de Mûrir
Villa de Mûrir, the flagship store of the beauty brand “Mûrir,” is famous as a Garosu-gil photo zone with its lovely pink interior. The store not only offers Mûrir products but also beauty products of Korean brands in the Beauty Select Shop, the Open Studio where beauty YouTubers can film videos, a café where customers can drink and test makeup products, and other various services. Visitors can make reservations via the website or by phone to receive makeup services by a professional makeup artist in the style of their choice. The empty space in the store is used by LugStay , which offers safekeeping of luggage for those traveling. Tourists can leave their heavy bags here while touring or shopping around Garosu-gil. The luggage storage service can be reserved through the LugStay app with a prepayment.
Directions Subway Line 3, Sinsa Station, Exit 8 (10 mins on foot)
Exhibition hall with hidden makeup products
Tamburins Flagship Store
“Tamburins” is the cosmetic brand of Gentle Monster, a brand famous for “celebrity sunglasses” sported by celebrities like BTS, EXO, and Jun Ji-hyun. The Tamburins Flagship Store has installation works placed throughout its spacious store that gives the appearance of an exhibition hall rather than a cosmetics store. Every corner is a photo zone with various objects installed throughout the store that were created in collaboration with artists. On the second floor, visitors can rest on the trendy sofas and chairs while trying out Tamburins’ signature hand creams. The space also offers a DIY giftwrapping section, and customers can order exclusive Tamburines “bed packaging.”
Tamburins Flagship Store
Address 44, Apgujeong-ro 10-gil, Gangnam-gu, Seoul
Directions Subway Line 3, Sinsa Station, Exit 8 (10 mins on foot)
The eccentric professor in his lab
Village 11 Factory
Village 11 Factory is a select shop with the concept of “the eccentric professor who is crazy about cosmetics and his strange lab.” The first thing that catches visitors’ eyes upon walking into the store is the pink conveyor belt. Microscopes, test tubes, and beakers throughout the shop make the store feel like an actual lab. The second floor is home to the Dining Room adorned with cosmetics, the impressive Foot Spa with sensibly-designed tiles, and the Barber Shop for men. The shutter of your camera won’t stop here thanks to the unique atmosphere and fun props. The outdoor stairs lead to a café where visitors can rest.
Village 11 Factory
Address 42, Apgujeong-ro 14-gil, Gangnam-gu, Seoul
본 코스는 보행약자(거동이 불편한 고령자, 장애인, 유모차 이용자 등)를 위한 코스입니다.
보호자를 동반하지 않을 시 이용이 불가능 합니다.※ 보행약자 1명당 보호자 최소 1인 이상 동반 ※ 전동보장구(전동휠체어, 전동스쿠터 등) 사용자의 경우 보호자 1인당 보행약자 최대 4인까지 동반 가능
희망하시는 날짜 및 코스에 활동가능한 해설사가 없는 경우 예약은 취소될 수 있습니다.
예약확인을 위해 도보관광 사무국(02-6925-0777)에서 확인 연락이 진행됩니다.(최소 5일~한달 전)3회 이상 전화통화가 이뤄지지 않을 시 예약이 취소될 수 있습니다.
해설 진행 시 발생하는 안전사고에 대해서 도보관광 사무국과 서울문화관광해설사는 책임을 지지 않습니다.
미세먼지 비상저감조치 발령 및 기타 기상악화(폭염, 태풍, 폭우 등)로 인해 도보관광 운영이 어려운 경우 모든 예약은 일괄 취소됩니다. (관광일 전날 기준)
Reservations must be made at least three days prior to the tour date.
Additional reservations, one or two days before the tour starts, are only allowed for the tour that is already fixed.
In the case of group tour, more than 10people, please contact us by e-mail.
Reservations for the following month are available from the 15th of the current month.
Please refrain from participating in any tour programs should you be experiencing any symptoms, including fever, coughing, congestion, muscle pain, stuffy nose, and/or sore throat.
Reservations for tourists 14 years & under without an accompanying adult or guardian shall be canceled on site.
All reservations will be canceled in the event of a weather warning being issued. (e.g. heatwave, typhoon, heavy rain, fine dust, etc.) (Cancellation will be processed immediately upon implementation)
※ Please always check the weather warning on the day of the reservation on the site below.
(https://www.accuweather.com/en/kr/seoul/226081/weather-forecast/226081)
The Seoul Guided Walking Tour administration office and tour guide affiliates are not responsible for any accidents that happen to occur during the tour program.
Reservation shall be made at least 1 week before the tour day.
The course is for tourists with mobility problems (Senior, people with disability, stroller user).
You may not use the course without an assistant (or companion) ※ At least one assistant shall accompany a tourist with mobility problem ※ In case of electric assisting device users (electric wheelchair, electric scooter users), one assistant may accompany up to 4 tourists with mobility problem
Reservation may be canceled when a guide is unavailable on the desired date and course.
Seoul Guided Walking Tour Office (02-6925-0777) will contact you to confirm reservation. (At least 5 days~1 month before tour day) Reservation may be canceled when Seoul Guided Walking Tour Office cannot reach you for more than 3 times.
Seoul Guided Walking Tour Office and Seoul culture and tourism guide are not liable for the safety accidents during the Seoul Guided Walking Tour.
All reservations will be canceled in the event of a weather warning being issued. (e.g. heatwave, typhoon, heavy rain, fine dust, etc.) (Cancellation will be processed immediately upon implementation)
※ Please always check the weather warning on the day of the reservation on the site below.
(https://www.accuweather.com/en/kr/seoul/226081/weather-forecast/226081)