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AMORE Seongsu is Amorepacific’s beauty lounge that is a renovated car repair shop. Cleanse your face in the “Cleansing Room” and travel to the “Beauty Library” where you can personally experience the 30 brands and 2,300 products of Amorepacific. You can discover new cosmetics, seasonal lipsticks, and moisturizing creams that are suitable for your skin type. The “Seongsu Toner,” a hypoallergenic, fragrance-free, color-free toner is a special item that you can only find at AMORE Seongsu. Visitors can also watch and learn different makeup styles by Amorepacific’s professional makeup artists by the window looking out into the garden that changes with each season. Visitors can also enjoy the scenes of the neighborhood on the rooftop on the second floor with the signature drink from Osulloc.

“EUYIRA” is a cosmetic brand by Kim Su-mi, a power beauty influencer and the wife of Gaeko, a member of the hip-hop group, “Dynamic Duo.” EUYIRA incorporates a solution of “harmony” that discovers and protects the golden ratio of oil and water in our skin through natural ingredients to introduce basic and color cosmetics that minimize skin irritation. EUYIRA opened 270 offline shops and opened on online duty-free websites. She even opened a showroom in Seongsu-dong, a new area where fashion and beauty brands are gathering, known as the holy ground for hipsters. Dynamic Duo, movie star Lee Jin Wook, model Lee Hyun Yi, and several other celebrities have visited this showroom that is the topic of interest. Visitors can test and purchase 30 different products and take photos in the trendy photo zone.

Leco_de is a complex beauty space made by “Leferi,” an entertainment company that professionally discovers and promotes beauty creators. At the café, visitors can test and purchase brands or collaboration products recommended by affiliated creators and take part in the helpful beauty class. If they’re lucky, they can experience some randomly held events. Because the café opens during morning rush hour, the café is the holy ground for makeup of nearby office workers as well as a well-being café enjoyed instead of coffee shops. The café sells various health drinks, including the “Una Beauster Fructo-olligosaccharide Yogurt” made through collaboration with beauty YouTuber, “Una.” The interior design of Leco_de with metal material on white walls and lightbulb-shaped lights harmonizes with the cold but urban image to create a hip appearance.

AROMATICA is a clean, vegan beauty brand that saves both lives and the environment. At the “House of AROMATICA,” visitors can personally experience the brand’s philosophy, “SAVE THE SKIN, SAVE THE PLANET.” The four sections of the space first explain the actual conditions and seriousness of ocean waste and teaches visitors how to dispose of cosmetic bottles. Visitors can get a glimpse into AROMATICA’s five original methods of medicinal herb extraction and learn about eco-friendly daily necessities found in everyday life. Visitors can also test all of AROMATICA’s products and even purchase eco-friendly detergents by bringing an empty bottle with them. The free herbal tea at the A+ Kitchen and the 30% discount on all AROMATICA products are special treats offered only at the House of AROMATICA.