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Recently, Korea’s traditional hanbok and jewelry have caught the attention of overseas fans through dramas and music videos. Blackpink’s hanbok costumes and BTS Suga’s jewelry added a touch of modernity to tradition, adding new value to the traditional items. As such, Korea’s traditional costumes and jewelry have been gaining popularity as hip items through various Hallyu (Korean Wave) contents. Let’s check out places where we can find the hanbok and jewelry introduced in K-Pop and K-Dramas.
Through Netflix’s global streaming service, the drama 'Mystic Pop-up Bar' has been extremely popular in Japan and Southeast Asian countries. Wol-joo (Hwang Jung-eum), the protagonist of the drama, wore a variety of elegant hanbok in every episode to present the Korean charms of hanbok fashion. The majority of hanbok worn by Wol-joo are the works of “Arang Hanbok.” At Arang Hanbok, located in Seochon in the neighborhood of Gyeongbokgung Palace, visitors can wear Wol-joo’s hanbok and take photos at the shop’s exclusive studio. The shop offers hanbok for visiting palaces as well as wedding hanbok. “Arang Hanbok” makes hanbok to introduce Korea’s tradition and culture to the world under the motto, “Hanbok that anyone can wear with beauty and enjoy without burden.” Accordingly, their hanbok feature looks that combine the traditional style with modern colors. Visitors can experience a subtle elegance rather than transcendent extravagance.
Address 118-10, Tongin-dong,Jongno-gu, Seoul
Hours 10:00 a.m.-8:00 p.m. every day, Closed on Tuesdays
Contact +82-2-2272-9522
Website aranghanbok.com
Directions 6-minute walk from Exit 2 of Gyeongbokgung Station (Subway Line 3, #327)
The hanbok suits worn by Jang Dae-hee (Yoo Jae-myung) in the drama 'Itaewon Class' and Minhyuk of Monsta X in 'Inkigayo', and the hanbok dress and yellow jeogori worn by Wol-joo (Hwang Jung-eum) in the drama 'Mystic Pop-up Bar' are all modern hanbok made by “Guiroe.” Guiroe’s hanbok suit is an excellent cultural product that was awarded the K-Ribbon Selection in the hanbok category by the Ministry of Culture, Sports and Tourism from 2016 to 2019. “Guiroe” comes from the phrase. “Standing at a crossroads,” signifying a crossover between Korean traditional attire and Western fashion. The shop offers different items other than hanbok suits for men and women, such as Git Shirts, which are dress shirts that have been newly designed with Korean-style V-necks, and Kor Slip-Ons, which combines the traditional Korean shoes, “heukhae,” with casual slip-ons. Items on display are available for purchase, and some items can be rented.
Address 1F, 88, Donhwamun-ro, Jongno-gu, Seoul
Hours 10:00 a.m.-6:00 p.m. every day (closed Sundays)
Contact +82-2-525-7782
Website www.guiroe.com
Directions 8-minute walk from Exit 4 of Anguk Station (Subway Line 3, #328)
Blackpink has left a mark in K-Pop history through their comeback stage and their new song, “How You Like That.” The stylish hanbok introduced in Blackpink’s music video and on NBC’s “The Tonight Show Starring Jimmy Fallon” are the work of “Danha.” Danha is an eco-friendly design group that redesigns tradition Korean items into modern works. Danha’s clothes are mainly made with organic or recycled fabrics and other eco-friendly materials that are harmless to humans and nature. Blackpink’s hanbok were made with a mix of PET yarn and organic material known as “recycled cotton.” Danha even makes clothes using old wedding dresses. The Danha Showroom, located in Yongdap-dong, features and sells a variety of hanbok fashion and pieces of art.
Address Seoul Upcycling Plaza #313, 49, Jadongchasijang-gil, Seongdong-gu, Seoul
Hours Weekdays 10:30 a.m.-6:00 p.m.
Website danhaseoul.com
Directions 10-minute walk from Exit 8 of Janghanpyeong Station (subway Line 5, #543)
Naschenka is a handmade jewelry brand that reinterprets traditional Korean jewelry, such as ornamental hairpins, brooches, norigae, necklaces, and rings, into practical accessories. The jade-ornamented topknot crown that made an appearance in BTS Suga’s “Daechwita” music video is the work of Naschenka. The traditional jewelry in the Netflix drama 'Kingdom' and the TV drama 'The King: Eternal Monarch' were also created by Naschenka. Unique designs like the antique silverwork on domestic gemstones, such as coral, jade, and amethyst, are popular among both locals and foreigners. The overseas exhibition show captivated the hearts of the European upper class and introduced the excellence of K-jewelry. Naschenka’s jewelry, which present both Korean and modern touches, are 100% handmade by artisans with decades of experience in jewelry making. The showroom only operates via a reservation system for consultations.
Address 253, Hyoryeong-ro, Seocho-gu, Seoul
Hours 11:00 a.m.-5:00 p.m. (closed on official holidays, Sundays, Wednesdays), Reservations only
Contact +82-2-597-4844
Website www.naschenka.com
Directions 5-minute walk from Exit 6 of Nambu Bus Terminal Station (Subway Line 3, #341)
※ Please note that the above information may be subject to change at any time.
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