Published Date : Sep 30, 2024 / Edited Date : Oct 04, 2024
Seoul, a city that radiates diverse charm from its blend of nature and urban landscapes, day and night, leaves you with unforgettable memories of happiness. It’s also the birthplace of K-content. Like an OTT platform filled with endless entertainment, Seoul is a treasure trove for Hallyu fans.
In this city, with everything for a K-content adventure, you can visit and experience SOUL SPOT connected to K-dramas, films, music, and more. These spots offer a fresh, stylish travel experience, connecting you with the K-soul you love—the iconic scenes from dramas and movies or the stars like actors and singers.
Get ready to explore SOUL SPOT, where all of K-culture comes alive. Start your journey to Seoul, the ultimate destination for freely enjoying Hallyu at your own pace!
K-ContentPilgrimageTouratSOULSPOT
K-content-related travel has recently surged in popularity. From visiting birthday cafés and your favorite star's go-to spots to collecting albums and photocards, fan-driven trips are trending. Among these, the “pilgrimage tour,” where fans explore the filming locations of their favorite stars or iconic scenes from K-dramas and movies, provides a unique travel experience for die-hard fans and casual K-content enthusiasts.
Seoul has identified several key K-content hotspots for those seeking a fresh travel adventure or a Hallyu-themed journey. SOUL SPOT is a gift to fans eager to embark on a content tour, showcasing locations from beloved K-dramas, movies, and K-pop, which are at the heart of Hallyu. Each spot is connected to some of K-content's most popular and memorable works.
The distinct branding, featuring a logo inspired by a clapperboard, makes SOUL SPOT easy to identify. This intuitive design helps travelers instantly recognize that they are at a K-content hotspot, making it easier for international visitors to immerse themselves in the Hallyu experience. Like Michelin Guide stickers certify a restaurant's status, the SOUL SPOT logo signifies that you've arrived at a significant K-content pilgrimage site.
TheStartofYourK-ContentJourney:SOULSPOT
The allure of K-content lies in its rich diversity of themes and captivating stories, much like the dynamic and multifaceted city of Seoul. Every neighborhood and landmark within this sprawling city has its own distinct charm.
The locations chosen as SOUL SPOT for this tour rank among Seoul’s most popular destinations, offering stunning sights and immersive experiences. Highlights include iconic sites like Cheonggye Plaza and Cheonggyecheon Stream, frequently seen in K-dramas like Marry My Husband, and the one-of-a-kind Korean Stone Art Museum (Queen of Tears). Visitors can also explore the century-old Baek In-je House, a cultural heritage site (Reborn Rich), enjoy the breathtaking cherry blossoms at Seokchon Lake (Crash Course in Romance), or visit DDP (Dongdaemun Design Plaza), a masterpiece by a world-renowned architect, where cultural experiences abound (Vincenzo). Other must-visit spots include the romantic Deoksugung Stonewall Walkway (Reborn Rich) and Seungyo Bridge in front of Sewoon Shopping Center, where Seoul’s past and present harmoniously meet (Vincenzo).
By the end of the year, an additional 15 spots, including filming locations from K-movies and K-pop, will be added, bringing the total number of SOUL SPOT to 30. Discover these K-content landmarks throughout Seoul, and embark on a pilgrimage through SOUL SPOT to collect stamps and experience a new wave of K-travel!
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An exciting highlight of the K-content pilgrimage tour, where you visit locations from Korean dramas, movies, and music videos, is the AI docent. You can access the AI guide by scanning the QR code on the SOUL SPOT plaques, designed in Seoul's 2024 signature colors—Sky Coral and Film Design. The AI recreates the voice of announcer Kim Dae-ho, a popular figure in variety shows, and provides in-depth information at each SOUL SPOT. The AI docent is available in four languages—Korean, English, Japanese, and Chinese—and offers valuable insights into each location, serving as an ideal travel companion.
Each SOUL SPOT also features a film-inspired photo zone. These photo spots, designed in various formats, such as horizontal or vertical, depending on the location, let visitors feel like the stars of their favorite scenes. For more information about SOUL SPOT, visit the official websites of Visit Seoul or SOUL SPOT. On the SOUL SPOT site, you'll find comprehensive details about each location and nearby travel tips, making it a perfect guide for your Seoul adventure.
K-POP, K-DRAMA, K-MOVIE AND ALL ABOUT K-CULTURE
Embark on the ultimate Hallyu pilgrminage in Seoul, the heart of South Korea!
Relive the magic of
Vincenzo, BTS, Queen of Tears, SEVENTEEN, Parasite, Crash Landing on You, Reborn Rich, and Hotel Del Luna
like never before at the iconic Soul Spot scattered throughout this vibrant city.
Heritage Hallyu Soul Spot
Unlock a smarter Hallyu adventure with KT AI Docent at Soul Spot.
Where is your Hallyu, your Soul Spot?
Cheonggyecheon Gwangtonggyo Bridge, DDP, Nodeulseom Island, Jahamun Tunnel, Baek Inje's House, Cheonggyecheon Seungyo Bridge, Seokchon Lake, Garak Market, Korean Stone Art Museum, Seoul CHAEKBOGO, Cheonggye Plaza, N Seoul Tower, Jamsugyo Bridge, Lotte World Tower, Culture Station Seoul 284, Baekbin Crossing, National Museum of Modern and Contemporary Art, Hangangdaegyo Bridge, Deoksugung Stonewall Walkway
Discover your Soul Spot in every corner of Seoul.
Your story begins at Seoul's Soul Spot, where the excitement of dramas, the emotion of movies, and the energy of K-pop unite
The Seoul Metropolitan Government has introduced SOUL SPOT to provide unique travel experiences and, in collaboration with tvN, has organized a special event. As fall arrives, the ideal season for running, the highlight is “tvN Running,” a virtual running campaign that merges Korea’s growing enthusiasm for running with popular K-content.
The "tvN Running" allows participants to enjoy the beautiful scenery of Seoul while running between various SOUL SPOT locations.
Participants can run between SOUL SPOT while taking in Seoul’s beautiful scenery. Five-course levels—Beginner, Novice, Enthusiast, Aficionado, and Pro—allow participants to choose routes and SOUL SPOT combinations that fit their preferences. Joining the event is simple: pick your course, complete it at your own pace, and take a screenshot showing your distance and route. Then, upload the screenshot to Instagram. You can use any running app, but make sure to include the hashtags “#tvNRunning,” “#tvN,” and “#RunWithtvN” in your post to enter the event automatically. Whether you're a K-content fan, a solo traveler, or someone on a fan pilgrimage, this event offers a fun way to explore Seoul’s SOUL SPOT while enjoying the dynamic charm of the city through K-content.
본 코스는 보행약자(거동이 불편한 고령자, 장애인, 유모차 이용자 등)를 위한 코스입니다.
보호자를 동반하지 않을 시 이용이 불가능 합니다.※ 보행약자 1명당 보호자 최소 1인 이상 동반 ※ 전동보장구(전동휠체어, 전동스쿠터 등) 사용자의 경우 보호자 1인당 보행약자 최대 4인까지 동반 가능
희망하시는 날짜 및 코스에 활동가능한 해설사가 없는 경우 예약은 취소될 수 있습니다.
예약확인을 위해 도보관광 사무국(02-6925-0777)에서 확인 연락이 진행됩니다.(최소 5일~한달 전)3회 이상 전화통화가 이뤄지지 않을 시 예약이 취소될 수 있습니다.
해설 진행 시 발생하는 안전사고에 대해서 도보관광 사무국과 서울문화관광해설사는 책임을 지지 않습니다.
미세먼지 비상저감조치 발령 및 기타 기상악화(폭염, 태풍, 폭우 등)로 인해 도보관광 운영이 어려운 경우 모든 예약은 일괄 취소됩니다. (관광일 전날 기준)
Reservations must be made at least three days prior to the tour date.
Additional reservations, one or two days before the tour starts, are only allowed for the tour that is already fixed.
In the case of group tour, more than 10people, please contact us by e-mail.
Reservations for the following month are available from the 15th of the current month.
Please refrain from participating in any tour programs should you be experiencing any symptoms, including fever, coughing, congestion, muscle pain, stuffy nose, and/or sore throat.
Reservations for tourists 14 years & under without an accompanying adult or guardian shall be canceled on site.
All reservations will be canceled in the event of a weather warning being issued. (e.g. heatwave, typhoon, heavy rain, fine dust, etc.) (Cancellation will be processed immediately upon implementation)
※ Please always check the weather warning on the day of the reservation on the site below.
(https://www.accuweather.com/en/kr/seoul/226081/weather-forecast/226081)
The Seoul Guided Walking Tour administration office and tour guide affiliates are not responsible for any accidents that happen to occur during the tour program.
Reservation shall be made at least 1 week before the tour day.
The course is for tourists with mobility problems (Senior, people with disability, stroller user).
You may not use the course without an assistant (or companion) ※ At least one assistant shall accompany a tourist with mobility problem ※ In case of electric assisting device users (electric wheelchair, electric scooter users), one assistant may accompany up to 4 tourists with mobility problem
Reservation may be canceled when a guide is unavailable on the desired date and course.
Seoul Guided Walking Tour Office (02-6925-0777) will contact you to confirm reservation. (At least 5 days~1 month before tour day) Reservation may be canceled when Seoul Guided Walking Tour Office cannot reach you for more than 3 times.
Seoul Guided Walking Tour Office and Seoul culture and tourism guide are not liable for the safety accidents during the Seoul Guided Walking Tour.
All reservations will be canceled in the event of a weather warning being issued. (e.g. heatwave, typhoon, heavy rain, fine dust, etc.) (Cancellation will be processed immediately upon implementation)
※ Please always check the weather warning on the day of the reservation on the site below.
(https://www.accuweather.com/en/kr/seoul/226081/weather-forecast/226081)