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An old Korean saying goes, “It’s better to see it once than to hear it 100 times.” Directly seeing and experiencing something yourself is important in all cases. Especially for beauty products, it’s very important to actually see the color and texture in person and test whether they are the right products for you. We’d like to introduce the beauty flagship stores where you can experience K-beauty with good ingredients and sophisticated taste located in the main districts of Seoul, such as Gangnam, Sinchon, and Jongno. Let’s experience K-beauty in flagship stores of K-beauty brands with the hottest idol groups’ members as brand ambassadors. The visual merchandising, various experiences, and products at these amazing flagship stores will present you with a new k-wave travel experience.

The K-beauty brand Espoir recently gained attention when Miyeon from (G)I-dle and Key from SHINee became brand ambassadors recently. The brand’s K-beauty experience program for foreigners is becoming a global hot topic. This program is provided by the Espoir Gangnam Showroom, which is famous for being the place to get one of the most professional makeup services in Seoul. The program provides the Seoul K-wave makeup looks (Gangnam, Hongdae, Yongsan, Seongsu, Jongno) and Seoul K-wave Powder and Play Recipe. There is also a photo booth to let the participants and visitors freely take makeup photos and enjoy various experiences and programs. The foreigners and influencers who participated in the event shared their reviews and satisfaction regarding the Espoir product experience and fun programs on social media.

At Espoir Gangnam, where you can get the complete experience with Espoir products in a friendly and free manner, you can experience the “Skin Tone Consulting Service,” which lets you find the perfect foundation for your skin tone after applying Pro Tailor Foundation Be Glow on your skin. You can also enjoy the “Powder and Play” service, which lets you choose your own combination of 3 shadow powders out of 30 and press them to create your own design powder. In addition, we highly recommend you to try the “Touch Up” service by making a reservation, in which you can get a one-on-one makeup service by a makeup artist and get all your makeup questions answered and problems solved. You can reserve the “Touch Up” service on the homepage.

Visit Espoir Gangnam to experience various makeup programs, create your own product, and test the K-beauty brand products that enable you to express yourself through sensible makeup. You’ll find yourself even more beautiful after experiencing the program.

On the Young Street of Sinchon, there’s the Foundation Factory of Etude, one of Korea’s most representative brands. Once you step inside the building that reminds you of a small castle in fairy tales, you’ll be met with a bright, pink space. At Etude Foundation Factory, you can enjoy experiencing two programs. They are the “Foundation Factory,” a customized foundation service just for you, and the “Palette Play Time,” a personal color experience that lets you find out your skin tone.

Through the “Foundation Factory” service, you can make your one and only foundation by creating the perfect color of Double Lasting Foundation, Etude’s main foundation product, perfect for your skin tone. With “Palette Play Time,” you can create your own customized eyeshadow palette after analyzing your skin color and tone, receiving professional consultation, and color draping service.

This service not only lets you find out your personal colors and gain more information about cosmetic products but also lets you create your own product as well. You can make a reservation for this service through its reservation system, which opens at midnight on the 26th of every month.

Etude is a global brand that spreads the fun makeup culture. Recently, the brand gained attention when it chose Kazuha from the group Le Sserafim as the brand muse. If you are curious about the makeup look created by combining the pure, clean, and mature look of Kazuha and Etude’s lovely mood, then go to Foundation Factory and experience its programs. The Foundation Factory offers many things to enjoy, including various color experiences, product making, and product testing experiences.

Tamburins captivated beautyholics with its products boasting sensible designs and striking scents, including Tamburins’ hand sanitizer series that became a must-have item in purses after Tiffany from Girl’s Generation introduced it in her “What’s in My Bag” video and became extremely popular. The flagship store of Tamburins is located in Sinsa-dong.

The Tamburins Flagship Store Sinsa is located on Garosu-gil (Garosu Street), which is basically the exhibition zone for many flagship stores. The flagship store’s big building with its walls completely covered in white and the photo of the Tamburins ambassador Jennie from Blackpink catches the visitors’ attention. Once you step inside the gallery-like building, you’ll see the kinetic horse objet that also catches your attention, which is the signature piece of the Tamburins Flagship Store Sinsa. The hyper-realistic model of a horse right in the middle of Gangnam district in Seoul lets you know intuitively the sensible vibe that Tamburins pursues.

The Tamburins Flagship Store, where the line between retail and art is blurred, lets you sense the brand’s scents with your vision through the harmonious display of the artworks and sculptures installed throughout the store and the brand’s products. Tamburins, which is well-known for its sensible scents, is gaining popularity with its hand sanitizers, hand creams, and recently-launched perfume balms. At the flagship store, you can get not only the perfume balms that come in Chamo, Berga Sandal, Lale, and Suede Pear scents out of the 10 scents in its perfume collection but also other various products of Tamburins as well. In addition, various scent sampling tests are available to find just the right scent for you.

Why don’t you find the scent that is just right for you at Tamburins Flagship Store Sinsa, where you can enjoy various experiences through not just your sense of smell but also the rest of the five senses, including visual and auditory senses? It’ll be a precious present for yourself during the holiday season.

In Bukchon, where you can vividly sense the breath and value of Korean traditional culture, you’ll find the flagship store of Sulwhasoo, the origin of K-beauty. Sulwhasoo, with Blackpink’s Rosé as the brand ambassador, is the original brand of cosmetics based on oriental medicine science. The brand seeks timeless beauty that illuminates in a healthy manner, and it continues to carry on the history of luxurious oriental medicinal cosmetics with the finest ingredients and technology.

The House of Sulwhasoo, located amid the hanoks that are beautifully aligned in Bukchon Hanok Village, is a space created by connecting a hanok built in the 1930s and a western style building built in the 1960s. This space, where the beauty of tradition and the sophisticated vibe of modernity form a beautiful harmonious mix, makes you feel like you are in a museum. There’s a gallery where you can appreciate artworks and sculptures, a craft studio where you can enjoy various experiences, a boutique where various Sulwhasoo products are available, and the Sulwha Salon and Sulwha Garden where you can take a walk and rest. Each and every space, from the gallery to the garden, is filled with the aesthetic sense that Sulwhasoo pursues.

At the House of Sulwhasoo Bukchon, contents are curated for each season. You can also get the First Care Activating Serum White Porcelain Edition, which is exclusively available only at this store. You can visit after making a reservation on Naver. Let’s visit the House of Sulwhasoo Bukchon, where you can sense the unique heritage of Sulwhasoo. Let’s enjoy the true healing experience with beauty programs at the “house,” where Sulwhasoo’s distinct sentiment and aesthetics come alive.