Save travel information you're interested in according to the region to view in your favorites list later on.
※ The actual region of the content is selected.
As the top tourist attraction in Seoul, Myeong-dong has become the heart of K-beauty. Recently, Myeong-dong has become more than just a shopping area and has grown into a new and unique place with complex cultural spaces popping up like mushrooms after rain that offer original things to see and enjoy, from unique concepts to interior decorations and special services! Let’s check out Myeong-dong’s K-beauty hot spots.
Laneige Myeongdong Showroom – Stylenanda Pink Hotel – Iope Lab – Innisfree
If you’re looking for a special souvenir or gift while traveling in Seoul, visit the Laneige Flagship Store in Myeong-dong. This store offers a special service called “My Delicious Therapy” experience. Visitors can pick a fragrance of their choice to make Laneige’s globally bestselling mask, the Lip Sleeping Mask. In addition, the store offers personalized package designs for the creation of “customized makeup just for me” from the first step to the last. Reservations are required for the “My Delicious Therapy” experience and must be made in advance before the day of visit on the Laneige website.
Address 8, Myeongdong 2-ga 8-gil, Jung-gu, Seoul
Hours Daily 09:30 - 22:30
Tel +82-2-754-1970
Website https://www.laneige.com/
Directions 5 minutes on foot from Exit 6 of Myeongdong-Station
Eye-catching from its entrance, Stylenanda Pink Hotel is a one-stop shopping space with items for beauty and fashion, and even a café. The building’s hotel concept under a pink-colored theme offers a different atmosphere on each floor. The indoor hotel lobby on the first floor is home to a spa, guestrooms, laundry room, and a swimming pool, and visitors can enjoy looking around without needing to purchase anything. The cosmetics, clothing, and accessories with which the space is brightly decorated can become props in the photo zone that is the entire place. Come and take the best photos you’ll ever take in your life.
Address 37-8, Myeongdong 8-gil, Jung-gu, Seoul
Hours Daily 11:00 - 23:00
Tel +82-2-752-4546
Website www.stylenanda.com
Directions Subway Line 4, Myeongdong Station (3 mins on foot)
If you are curious about finding the right makeup for your skin before purchasing cosmetics, we recommend Iope Lab. Iope Lab offers the “Iope Skin Solution” service free of charge to help you find a solution for your skin type and skin concerns. The service takes about 90 minutes with a total of 3 steps through which professionals will observe the skin’s condition, present ways to improve daily habits and ways to use cosmetic products based on the results, and recommend products that are suitable for your skin. The amazing part about this experience is the Skin Genetics Diagnosis service. The service analyzes the correlation between personal skin genetics and one’s present skin condition to offer a solution customized to your skin qualities. Reservations for the service can be made starting at 9 AM on the 20th of the month before your visit via the Iope website. This service is extremely popular and fills up quickly.
Address 2F, 6, Myeongdong 8na-gil, Jung-gu, Seoul
Hours 10:30 - 19:00 (Closed weekends)
Tel +82-2-319-4608
Website www.iope.com
Directions Subway Line 4, Myeongdong Station (3 mins on foot)
Address 13, Myeongdong-gil, Jung-gu, Seoul
Hours 11:30~20:30
Website www.innisfree.co.kr
Directions Subway Line 2, Euljiro 1(il)-ga Station (4 mins on foot)
#Therapy #Myeongdong #SkinCare #K-beauty #Innisfree #Shopping