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Run to Korea, Learn About K-culture

- Experience a Learncation in Seoul, the Heart of K-Culture!

Following the trend of workcations (a blend of work and vacation, meaning enjoying work and travel simultaneously), “learncations” (a combination of learning and vacation, referring to educational tourism or travel) are emerging as a new travel trend. Generally, learncations involve learning about the local culture and history while enjoying regional attractions.

Seoul is a must-visit city for any fan of K-culture, and it has gained popularity through its diverse content and captivating stars. Imagine enjoying a trip to Seoul while also participating in various K-culture-related programs. The city of Seoul is set to introduce a special learncation tourism program, the “K-Culture Camp,” for those interested in Hallyu and Seoul.

In collaboration with major K-pop entertainment company SM Universe, top model agency ESteem, and global K-pop platform operator Ktown4u, Seoul proudly presents the ambitious “Seoul-Style Learncation Tourism Package – K-Culture Camp.” This program offers a unique opportunity to experience travel and learning in the heart of K-culture.

K-pop Training Camp for the Future K-pop Idols

 K-pop is the beginning and the core of K-culture. With precise choreography, soulful vocals, and sophisticated stage manners, K-idols have become the idols and joy of people worldwide. At the K-pop Training Camp, you can explore hidden K-pop spots in Seoul and participate in professional training programs dedicated to K-pop.

 The K-pop Training Camp, held at SM Universe, is a prestigious institution that has produced numerous K-pop artists. It boasts an outstanding faculty, including skilled artist trainers and former performers. Participants in the K-pop Training Camp will receive vocal and dance lessons and essential Korean language classes necessary for becoming a K-pop star.

The camp offers programs in one-week and two-week sessions, with class sizes limited to 20 participants. Various related programs, such as recording experiences and tours of the SM headquarters, are also available. Located in Gangnam, Seoul, SM Universe provides optimal facilities for K-pop learning, including dance studios, vocal booths, training rooms, recording studios, DAW rooms for composition lessons, and seminar rooms.

The K-pop Training Camp offers more than just a typical experiential tour; it provides a special opportunity to learn and experience K-culture at its source. SM Universe, which successfully hosted a K-pop training camp for elementary and middle school students from Shanghai in January, invites you to nurture your dreams of becoming a future K-pop idol. The special learncation for the next K-culture star - the K-pop Training Camp - awaits you on an empty stage.

Special Step Towards the World Stage: ESteem C@Work Model Camp

 Jung Ho-yeon was a successful model before becoming the lead actress in the global hit Squid Game, which catapulted K-movies to the center of K-culture. She launched her career through a Korean model audition program and has graced the shows and ads of luxury brands like Chanel and Louis Vuitton. If modeling, a growing field in K-culture, piques your interest, be sure to check out the upcoming ESteem C@Work Model Camp at the K-Culture Camp.

 The ESteem C@Work Model Camp is South Korea's first professional modeling camp for foreigners. It focuses on modeling and beauty and offers various programs, including modeling, beauty/styling, dance classes, backstage tours, walking practice, and fashion show attendance. Cultural experiences like Gyeongbokgung Hanbok tours are also included. The ESteem C@Work Model Camp includes various cultural tourism experiences related to K-fashion, such as the Lotte World uniform experience, which is a must-try for the MZ generation. The camp also offers numerous other benefits. Participants will receive individual profile shoots and can add these to their portfolios. Additionally, they can qualify for Korea's top model auditions hosted by Esteem. Don’t miss this unique opportunity!

 ESteem C@Work Model Camp runs for eight days and seven nights. Special experience programs such as beauty treatments and cooking classes are also available for accompanying parents. Join Esteem, the hub of Asian model education, and take your first step toward becoming a model. Start walking!

Seoul K-POP DREAM CAMP: Experience K-pop and Seoul's MZ Culture

The biggest perk of a package tour is the chance to enjoy a multitude of diverse experiences all at once. The Seoul K-POP DREAM CAMP masterfully blends the best aspects of a learncation, providing an unparalleled opportunity to learn while you travel. This all-encompassing travel package is designed to immerse you in every facet of K-culture. At the Seoul K-POP DREAM CAMP, you'll dive deep into the cultural phenomena that define the K-wave, experiencing firsthand the magic of K-pop, K-fashion, K-food, and K-beauty. Join us and explore the vibrant world of K-culture like never before!

 First, there are vocal and dance classes, essential parts of Hallyu. You'll also be able to create your own content through shorts and audio recordings. Immersing yourself in K-trends is a must. You'll visit House Dosan, featuring renowned brands like Gentle Monster and Tamburins, and explore various pop-up stores in Seongsu-dong, K-trend's epicenter. Savor K-food with ramyeon and chicol (chicken and cola) by the Hangang River, and join the K-Pop Culture Festa to celebrate K-culture. Moreover, you'll enjoy K-pop idol hair and make-up experiences along with Hallyu culture by visiting Ktown4u, HiKR GROUND, and SM Kwangya.

 Join the Seoul K-POP DREAM CAMP and experience the essence of a learncation through diverse cultural programs in Seoul. The Seoul K-POP DREAM CAMP is a 6-day, 5-night experience, and you can sign up through Ktown4u.