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What could be the bona fide “Seoul Style”? From burger joints offering authentic American taste, restaurants that seem to have transported Hong Kong to Seoul, to plain local bookstores, the harmonious combination of diverse cultures is what gives Seoul a distinctive charm. Let’s explore Seoul which has managed to put together disparate culture elements into a melting pot.

The Original Taste of American Chicken Burger

<Rocka Doodle Nashville Hot Chicken>

There is a place where you can enjoy the authentic taste of the hot chicken burger in Itaewon: Rocka Doodle Nashville Hot Chicken. The kick of this burger is the spicy sauce made from butter, lard, brown sugar, and Cayenne pepper. Rocka Doodle Nashville Hot Chicken has long been applauded by both Koreans and foreign tourists with a burger that may be the closest to the original taste of Nashville hot chicken burger.  Rocka Doodle Nashville Hot Chicken is genuinely the best Nashville hot chicken burger place in Korea.

a Café in the Vintageous Daerim Shopping Complex

<Horangii Coffee>

If you’re bored of large, popular cafés and want to find a modest yet unique café, Horangii Coffee may be the one for you. On the 3rd floor of the Daerim shopping complex, you will find an eye-catching signboard among old electronic stores and trendy shops. Horangii Coffee may be small in size but presents an antique and retro-style interior.  Different people visit this café for different reasons. It radiates an eccentric vibe among grey, old electronic stores along with a retro-style logo and its location of the so-called ‘Hipji-ro,’ one of the hippest places in Korea today. Horangii Coffee is the perfect pick for those seeking vibes of the good old days.

Little Hong Kong in Korea

<Jooos>

As the hub of trade bounded by the sea on three sides, the food in Hong Kong has been heavily influenced by Western dishes, making it a bit more popular than Chinese food. However, Jooos is a Cantonese-style Hong Kong restaurant.  Pass by the classic signboard and wooden exterior, and you will find a spacious interior across three floors: the basement floor and the 1st and 2nd floors. At Jooos, you can taste the original Hong Kong dim sum and noodles with diverse ingredients at an affordable price.  At Jooos, you can enjoy authentic Dimsum that has a meaning to mark on one’s heart. What about marking Jooos on your heart for this trip?

A Bookstore in the Neighborhood

<Not Just Books>

As large bookstores have become mainstream, most of the small bookstores in the neighborhood have lost ground. However, Not Just Books, a small bookstore located in Seongsu-dong, houses books for the people in Seongsu-dong. It looks more like a small, well-decorated cafe than a bookstore from the outside. The soft lighting and unevenly arranged books create a more homely atmosphere in the interior.  Unlike ordinary bookstores, the books at Not Just Books are not neatly arranged but placed in their own order.  Chairs are placed for customers to sit with comfort and take time to find the book they want. You can feel the owner’s love for books in every corner of the bookstore. If you find it difficult to pick a book for yourself, come by and let your hair down while looking for the right book for you.