Hallyu: K-Pop Tour | The Official Travel Guide to Seoul

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Embrace the soul of the city with K-Pop, movies, musicals, and more!

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#Hallyu Experience Program

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Hallyu K-food Cooking Class

Hallyu Star Makeup Class

MBC World Broadcast Theme Park Tour Program

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SMTOWN Museum Tour Program

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All K-POP K-DRAMA K-BEAUTY K-TV SHOW K-FOOD

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Warm and Hearty Meals on a Winter Food Tour! Let’s discover representative K-food restaurants in Seoul that encompass both popularity and independent histories
Royal Tombs of the Joseon Dynasty – Oasis in the City and Motif for “Collectors” Let’s begin a tour of the “Royal Tombs of the Joseon Dynasty in Seoul” that encompasses rare nature, history, and stories
Let’s Go on an ARMY Tour Around Eulji-ro! After being revealed as the filming site for BTS’s Season’s Greetings, Eulji-ro has become a popular attraction for an ARMY tour.
Into the Romantic Seoul Found in the Drama “More Than Friends”! Let’s reflect on the romantic story of these young people through the filming locations that appear in “More Than Friends.”
Seoul as Seen in the Romantic TV Series Start-Up! We would like to introduce Seoul as seen in the drama “Start-Up” where youths dream and mature as they take on the trials and tribulations of life.
A Retro Tour in Seoul with the “Refund Sisters” Follow us if you are curious about the filming locations of the Refund Sisters episodes.
“Record of Youth” on Hongdae Street Let’s take trip to the Hongdae area—Seoul’s hot place that appears in the hot drama “Record of Youth”.
Traces of BTS in Seoul’s Hot Places We take you to Seoul’s hot places with traces of BTS.

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Introductions to concerts featuring Hallyu stars and musicals, etc.
(updated weekly)

#Hallyu Tourism Promotion Video