Hallyu: K-Pop Tour | The Official Travel Guide to Seoul

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Embrace the soul of the city with K-Pop, movies, musicals, and more!

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#Hallyu Experience Program

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Hallyu K-food Cooking Class

Hallyu Star Makeup Class

MBC World Broadcast Theme Park Tour Program

e-Sports Stadium Tour Program

SMTOWN Museum Tour Program

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All K-POP K-DRAMA K-BEAUTY K-TV SHOW K-FOOD

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Finding the Traces of Reply 1988 Let’s retrace the steps of ‘Reply 1988’, a Korean drama that is loved for more than what is depicted through the 1-inch subtitles.
Top 4 Popular Restaurants in Seorae Village Recommended by Korea’s Top Foodies Let’s set out on a Korean food journey to Seorae Village, the little France of Seoul, that inspired Huh Young-man and Jung Kyung-ho.
Exhilarating and Thrilling Activities to Experience in Seoul Let’s visit attractions that can be enjoyed in Seoul.
K-Beauty Places Made from Complex Cultural Spaces Cosmetic brand stores are transforming
Destinations for Walks at Night in Seoul Where Nights are More Beautiful than the Day the destinations for walks at night in Seoul that offer sceneries and inspirations that are different from the daytime.
K-Pop, K-Dramas, and Seoul Encountered through “Hanbok and Jewelry” Let’s check out places where we can find the hanbok and jewelry introduced in K-Pop and K-Dramas.
Another Level of Popular! Diving into “Itaewon Class” Let’s start the Itaewon Class tour that follows the filming locations from Itaewon to Namsan Mountain.
The Return of the “Hallyu King!” In Search of “The King: Eternal Monarch” Let’s discover the filming locations of The King: Eternal Monarch

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Introductions to concerts featuring Hallyu stars and musicals, etc.
(updated weekly)

#Hallyu Tourism Promotion Video