Global Seoul Mate 2026 Recruitment
Calling all foreigners residing in Korea to join us in promoting the myriad charms of Seoul to the world with Seoul Tourism Organization as 'Global Seoul Mates'. We eagerly await those with a burning passion for social media promotion!
[Recruitment Overview]
▶ Application Period: Feb 26 – Mar 8, 2026 (23:59)
▶ Selection Announcement: Mar. 16, 2026
▶ Induction Ceremony: Mar. 20, 2026 (7pm)
▶ Program Duration: Mar. 20, 2026 ~ Nov. 27, 2026(Closing Ceremony)
※ Schedule may be subject to change. Those selected will be contacted on an individual basis.
※ Only those that are selected will be invited to attend. Absence from the Induction Ceremony may result in disqualification from the program.
[Eligibility]
1) Non-Korean nationals who have a passion for the city of Seoul and are interested in the city's global promotion
2) Legal residents of South Korea who can fulfill at least one GSM mission every month through November 2026
3) Everyone is eligible to apply regardless of age, gender, nationality, and area of residence in Korea
4) Experienced Creators that operate a public, not private, account
Category | Social Media Platform | No. of Creators |
Videos | YouTube | 50 creators |
TikTok | ||
Douyin | ||
Photography, Videos | Xiaohongshu | |
100 creators |
※ Only ONE may be selected, NO take backs once application has been submitted.
▶ Online Application Form: https://forms.gle/edQsvtaduFmPa8877
[Program Details]
- Complete missions (Apr~Nov) by experiencing Seoul’s attractions/festivals/events and promoting them on your social media account with self-created content, and receive monetary compensation
- Induction Ceremony (Mar), One-Day Workshop (TBD), Closing Ceremony and Award (Nov)
- Alternative compensations for collaborations and pop-up events
[Inquiries] Secretariat of GSM 2026: globalseoulmate1@gmail.com