What is the Certification Program?
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Purpose of introduction


What is the Certification Program?


Operation direction of the Quality Tourism Package Certification Program


Quality Tourism

Package Certification and


The agencies are evaluated for their accommodation, meals,

cultural experience, qualified guides, and itinerary in Seoul.

And, only the certified Excellent Tourism Packages are

to receive supports in development of the Packages

and promotion/marketing.

Designation of the

Quality Tour Agencies of


The participants in the certification program of 2019 are to be

evaluated for the selection of the 'Quality Travel Agencies

of Seoul.'

The selected tourism Packages are to receive reinforce

promotion and marketing supports.

PR Marketing for

Seoul Tourism

Certification Program

Local promotion in connection to SMG-sponsored overseas info session and preview and hosting of a tour policy info session for in-bound travel agencies

Identify new tourism

contents and provide


Provide information on the latest trends and tourism Packages for developing Quality Tourism Packages

Continued quality

management of the


Tourism Packages

Hot line to the travel agencies for receiving complaints on the

travel agencies (online)

Maintain the quality of the certified Packages through the

'Review on the Quality Tourism Packages' in which the

tourists who actually used the Packages participate.


Certification marks and certificates

The certification mark by the City of Seoul 

to guarantee the reliability of the Package when the consumers choose their Packages.. If the Package has our certification mark, you know you can trust the Package.



Certification mark


color system

Seoul sky blue


pantone : 279c

cmyk : 3/30/0/0

rgb : 93/153/210

hexa : 5b98d2


color system variations




Excellent Tourism Package Certificate