visitseoul.net

This newsletter, issued by Seoul Tourism Organization, is intended for Seoul Partner Travel Agencies and related organizations around the world.
Issued on the second Wednesday of every month, the newsletter introduces some of Seoul's best hidden charms and newest attractions.
We look forward to your continued interest and support as we bring you a variety of content in the future!

Behind the dazzling stage, Rumi from KPop Demon Hunters loses her voice—and finds her last ray of hope at a place called the Han Clinic. Did you know that the real-life inspiration behind the location of this emotional turning point is the Seoul K-Medi Center, located in Dongdaemun-gu, Seoul?

Burgeoning into a must-visit pilgrimage site for K-content fans, the Seoul K-Medi Center is a Korean traditional medicine complex that appeals not only to fans of K-dramas and films, but also to those seeking wellness-focused travel. The center offers a wide range of programs—from museum exhibitions and educational experiences to foot baths and herbal cuisine—making it easy and enjoyable for anyone to explore the world of traditional Korean medicine.

●  Herbal Foot Bath Experience
Soak your feet in warm water infused with seasonal medicinal herbs and let your body and mind recover from the exhaustion of daily life. You’ll feel your fatigue gently melt away.

● Bojewon Korean Medicine Massage
Feel the energy of traditional Korean medicine deep within your skin through this revitalizing experience, which combines a camellia oil herbal hand pack and acupressure massage with the gentle scent of aromatherapy.

Seoul K-Medi Center has been officially recognized for its excellence and expertise as a wellness tourism destination. It was designated an “Excellent Wellness Tourism Site” by the Korea Tourism Organization and recognized by the Seoul Tourism Organization as both a “Universal Tourism Facility” and a “Medical Tourism Partner Institution.”

Groups of 10 or more can enjoy a variety of programs by making a reservation in advance—so don’t miss out!

Since the release of KPop Demon Hunters, the number of visitors has nearly tripled, so be sure to book your spot as soon as you can.

A special place in the heart of Seoul where health meets entertainment, tradition meets modernity, and healing meets content—continue your K-content journey at Seoul K-Medi Center!

Do you remember the place where HUNTR/X—the main characters of KPop Demon Hunters—stay and watch over the city of Seoul? That space actually exists, right in the heart of the city. It’s none other than Seoul Sky, located at the highest point of Lotte World Tower!

Seoul Sky is the highest observation deck in Korea, offering a breathtaking 360-degree panoramic view of the entire city of Seoul. From the Hangang River and Namsan to Jamsil Baseball Stadium, you can take in all of Seoul’s most iconic landmarks at a glance—making it a must-visit destination, beloved by both local and international tourists.

Enjoy expansive views of the Hangang River and the city’s winding contours by day, and immerse yourself in the glittering lights of Seoul’s skyline by night and find yourself in a fantasy world straight out of an animated film.

Here are some more essential highlights of Seoul Sky you won’t want to miss!

● Sky Deck – The world’s highest glass-floored observatory—feel the thrill of standing above the clouds!
●  Sky Bridge Tour – A once-in-a-lifetime experience walking across the outdoor bridge that connects the two peaks of Lotte World Tower
●  Seoul Sky Gallery – A media art exhibition space that captures the past, present, and future of Seoul through immersive visuals
●  Cafe & Gift Shop – Enjoy a cup of coffee above the clouds at one of the most picturesque photo spots in Seoul. Don’t forget to pick up a unique souvenir before you leave!

Once packed with factories and warehouses, Seongsu-dong is now one of Seoul’s trendiest neighborhoods. And at the heart of it all is Seongsu Naknak.

Seongsu Naknak, once an old factory in Seoul, has been transformed into a vibrant cultural hotspot. It recently gained attention as the reunion spot for high school friends in the Netflix series Our Unwritten Seoul, and as a filming location for the movie Lovely Runner.

The complex consists of three buildings, divided into two zones: the “Around Culture Zone,” filled with rich cultural content, and the “Urban Life Zone,” where visitors can discover shops to enjoy a trendier and more modern lifestyle, modern lifestyle. It’s a dynamic space full of things to see, eat, and enjoy at a relaxed pace.

At the heart of Seongsu Naknak lies a small central garden—a peaceful retreat from the city’s high-rise buildings and busy streets. By day, it's a lush green space for rest and reflection; by night, it transforms into a scenic area softly lit by warm, ambient lighting.

With a wide variety of restaurants, including Korean, Chinese, and Japanese cuisine, you’re sure to find something to suit your taste. Relax indoors at the spacious Starbucks, or visit Cachi Flower Café, a charming coffee shop that blends floral décor with beautiful desserts—perfect for winding down after a meal.

What makes Seongsu Naknak even more appealing is its cool and comfortable indoor space, offering a refreshing escape from Seoul’s sweltering summer heat.

If you’re looking for a special moment of calm in the heart of the city, we highly recommend spending a day at Seongsu Naknak.

If you’re a fan of K-dramas, chances are you’ve seen this spot at least once! Ikseon-dong served as the backdrop for Mi-ji and Ho-soo’s first date in Our Unwritten Seoul and has appeared in numerous hit dramas such as Guardian: The Lonely and Great God and Love Scout, and is a charming neighborhood which captured and spread the emotional sprit of Seoul worldwide.

Ikseon-dong, a Hanok village formed during the Japanese colonial period in the 1920s, remained a quiet residential neighborhood until the early 2000s. But beginning in the mid-2010s, stylish cafés and boutique shops began appearing throughout its narrow alleys, gradually transforming it into one of Seoul’s hidden gems. Ikseon-dong further rose to prominence as a beloved place where tradition and modernity coexist, riding the wave of Korea’s retro and newtro trends, especially after being designated a “Hanok Preservation District” in 2018.

As you wander through its winding alleyways, you’ll discover hidden gems at every turn—from charming bakeries and cozy cafés to curated design shops and contemporary art galleries. The more you explore, the more layers of charm you’ll uncover in this one-of-a-kind neighborhood.

Ikseon-dong also offers a range of hands-on cultural experiences that immerse you in its unique ambience from traditional craft workshops and tea ceremonies to Korean liquor tastings. Going beyond simply sightseeing, it’s a space where you can feel the deep emotional spectrum of Seoul.

A place where Seoul’s old soul lingers, while new culture constantly blooms—if you’re looking to spend a romantic, memorable day in the heart of the city, Ikseon-dong is the ideal destination.

It’s the golden era of KPop Demon Hunters!

This global hit animation has captured the hearts of fans worldwide, leaving a strong impression with its bold use of traditional Korean elements like the gat (traditional hat), dopo (robe), and minhwa (folk paintings). Riding on its success, the K-goods industry—including the National Museum of Korea’s gift shop—is experiencing a major boom.

If you want to truly experience the K-goods craze, there’s one place you absolutely must include in your Seoul itinerary: Seoul My Soul Shop.

Seoul My Soul Shop is the official souvenir store that encapsulates the spirit of Seoul’s lifestyle. Since its opening last year, it has welcomed over 180,000 visitors and sold more than 50,000 items—a clear reflection of its growing popularity. And there’s more to come. In the second half of 2025, the shop will unveil a brand-new line of goods targeting the global Millennial and Gen Z audience.

● Premium collection: “Seoul Signature” line
●  Stylish landmark-themed collection: “Seoul Pick” line
●  Eco-friendly collection: “Sustainable Seoul” line
●  Limited-edition artist collaboration collection: “Art Collab Seoul” line, created in partnership with artists spotlighted by the city of Seoul

The shop offers a wide range of thoughtfully designed products—from postcards featuring Seoul landmarks (KRW 2,000) to diffusers (KRW 30,000) that capture the atmosphere of the Hangang River and Seoul Forest.

To celebrate the launch of the Art Collab line, a pop-up store will be held at Bukchon Corner Gallery from September 1 to 11, featuring special visitor events to make your experience even more memorable.

★ Special Benefits for Travelers with Core Travel Agencies ★
Benefit 1: Spend over KRW 10,000 on Seoul goods and receive a “DSP Heritage Edition” gift! (Limited quantity—visit early!)
Benefit 2: Enjoy a 10% discount on all Seoul goods!

Seoul’s traditions are returning—refreshed with creativity and style. Stop by Seoul My Soul Shop to take home meaningful, modern K-goods and keep your memories of Seoul alive!