Seoul Goods
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Discover a variety of goods symbolizing Seoul

Seoul My Soul Shop

Seoul My Soul Shop is the official store where you can find Seoul Goods

Seoul Brand Goods

Seoul Goods consists of items inspired by Seoul’s brand and landmarks,
as well as products from artist collaborations and brand collaborations.
Experience Seoul’s diverse lifestyle through goods that blend the city’s culture, arts, traditions, and trends.
Immerse yourself in Seoul, the global tourist city that people dream of visiting and living in!

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    Pick up your goods at the nearest Seoul My Soul Shop

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Introducing Seoul My Soul Shops and Locations

  • Seoul My Soul Shop,
    Seoul Tourism Plaza

    Operating Hours
    09:00–18:00 (Closed on the day of Lunar New Year and Chuseok)
    Address
    (1F, Samil Building), 85 Cheonggyecheon-ro, Jongno-gu, Seoul
    View on Map
  • Seoul My Soul Shop,
    Myeongdong Tourist Information Center

    Operating Hours
    09:00–18:00 (Closed on the day of Lunar New Year and Chuseok)
    Address
    (1F, Annex Building, Hana Financial Group Myeongdong), 66 Eulji-ro, Jung-gu, Seoul
    View on Map
  • Seoul My Soul Shop,
    Sejong Center

    Operating Hours
    10:00–20:00 (Closed on Mondays and the day of Lunar New Year and Chuseok)
    Address
    (Sejong Lounge, 1F, Sejong Grand Theater, Sejong Center for the Performing Arts), 175 Sejong-daero, Jongno-gu, Seoul
    View on Map
  • Seoul My Soul Shop,
    DDP Design Store

    Operating Hours
    10:00–20:00 (Closed on the day of Lunar New Year and Chuseok)
    Address
    (B2F, Design Lab, Oullim Square), 281 Eulji-ro, Jung-gu, Seoul
    View on Map
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