Seoul Goods
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Seoul Gift>
Seoul Goods
Discover a variety of goods symbolizing Seoul
Seoul My Soul Shop is the official store where you can find Seoul Goods
Seoul Brand Goods
Seoul Goods consists of items inspired by Seoul’s brand and landmarks,
as well as products from artist collaborations and brand collaborations.
Experience Seoul’s diverse lifestyle through goods that blend the city’s culture, arts, traditions, and trends.
Immerse yourself in Seoul, the global tourist city that people dream of visiting and living in!
Pay online and
pick up your order at Seoul My Soul Shop
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Click “Go to Pick Up Goods"
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Complete your purchase on the online sales platform
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Pick up your goods at the nearest Seoul My Soul Shop
Introducing Seoul My Soul Shops and Locations
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Seoul My Soul Shop,
Seoul Tourism Plaza- Operating Hours
- 09:00–18:00 (Closed on the day of Lunar New Year and Chuseok)
- Address
- (1F, Samil Building), 85 Cheonggyecheon-ro, Jongno-gu, Seoul
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Seoul My Soul Shop,
Myeongdong Tourist Information Center- Operating Hours
- 09:00–18:00 (Closed on the day of Lunar New Year and Chuseok)
- Address
- (1F, Annex Building, Hana Financial Group Myeongdong), 66 Eulji-ro, Jung-gu, Seoul
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Seoul My Soul Shop,
Sejong Center- Operating Hours
- 10:00–20:00 (Closed on Mondays and the day of Lunar New Year and Chuseok)
- Address
- (Sejong Lounge, 1F, Sejong Grand Theater, Sejong Center for the Performing Arts), 175 Sejong-daero, Jongno-gu, Seoul
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Seoul My Soul Shop,
DDP Design Store- Operating Hours
- 10:00–20:00 (Closed on the day of Lunar New Year and Chuseok)
- Address
- (B2F, Design Lab, Oullim Square), 281 Eulji-ro, Jung-gu, Seoul