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The Season for Reading: 7 Seoul Merch Picks Made for Autumn Enjoy Seoul’s autumn foliage and ginkgo-lined walks. Find 7 souvenirs for your reading routine at Seoul My Soul Shop: tote bags, bookmarks, diffusers, incense, mugs and Okchundang candy.
Seoul After Dark: Discover Seoul Souvenirs at COEX | Light Up Your SEOUL Discover five ways to enjoy Seoul at night, from Cheonggyecheon and Hangang River chimaek to SEOULDAL, DDP, and Euljiro. Explore the COEX Seoul Goods pop-up and find souvenirs for your Seoul night.
A Seoul Getaway, Remembered Through Seoul Merch in Myeongdong Visiting Seoul this fall? Discover K-beauty shopping in Myeongdong, unique Seoul souvenirs at the Seoul My Soul Shop, and scenic walks along Deoksugung Stone Wall Road and Cheonggyecheon.
2026 Seoul Souvenir Guide: The New Seoul Merch, Handpicked This past June, Seoul My Soul Shop  opened a submission call for a new wave of Seoul Merch, inviting work built around four ideas.
Two Years of Seoul, In Objects and In Memory Seoul My Soul Shop turns two This June, Seoul My Soul Shop marks its second anniversary with a month-long celebration: a customer appreciation event and a special anniversary sale that look back at how far the brand has come .
2025 Insadong Souvenir & Sightseeing Guide: A Street Full of Korean Culture Insadong in Jongno-gu, Seoul, is where tradition meets modernity. From hanok cafés and craft workshops to the Seoul My Soul Shop, discover Korean culture through unique gifts and experiences.
2025 Korea Souvenir Perfect Guide: Unique Items You Can Only Get in Seoul Discover must-buy Seoul souvenirs — from Seoul My Soul Shop and Haechi & Soul Friends to K-foods and traditional crafts.