Sulbing is a traditional Korean dessert café brand that offers a variety of Korean-style desserts throughout the year. Its signature menu includes various types of bingsu (shaved ice dessert) topped with traditional ingredients or seasonal fruits. The sweet and refreshing bingsu, made with shaved milk ice, is a summer delicacy that helps momentarily forget the heat. Among them, the Injeolmi Sulbing, which includes nutty soybean powder and chewy rice cakes, is a bestseller that is popular with people of all ages. Besides bingsu, the café also sells a variety of Korean desserts such as cheese garaetteok (rice cake stick), kkul hotteok (honey-filled Korean pancake), and tteokbokki (stir-fried rice cake). This dessert cafe captivates Koreans and foreigners with its traditional, creative, and popular desserts.