Fan life starts in Hongdae This is the spot where your fan instincts come alive, simply walking through the streets. Hongdae, where you can find not only Kakao and LINE Friends merchandise, but also thefandom dolls and clothes of "Idolllook." Hongdae is the place in which Korea's representative character shops are located!

Visit Garak Mall for All Kinds of Korean Food Ingredients and Much More The world's largest food ingredient market, Garak Mall has turned from a mere shopping space into a cultural space.

Discover Seoul Pass (DSP) for Key Tourist Attractions in Seoul A Discover Seoul Pass (DSP)’is the best way for tourists to visit and explore Seoul’s major tourist attractions.

Taste Korean Food in Traditional Markets with Lots of Fun As foreigners of various nationalities come to Korea, interest in Korean food is rising globally.

Sewoon Arcade: the Dasi (Again) Sewoon Project of Seoul Can you believe that this area was just a shabby, worn-down, rarely-visited mall before it was rebuilt into an attractive leisure space for citizens through the municipal government’s urban regeneration effort?

Traditional Market Tour: Find the Traditions Hidden in the Center of Seoul Traditional market of Seoul are becoming increasingly popular among foreign visitors what want to experience the country’s culinary traditions and culture firsthand.

Tips for Dressing for your Trip to Seoul in Autumn Korea is one of just a few countries in the northern hemisphere with four distinct seasons in spring, summer, autumn, and winter.

Find the Past & Present of Shopping and Fashion at the Dongdaemun Fashion Cluster Dongdaemun Fashion Cluster is the mecca of K-fashion. It is a must-visit area for foreign tourists.