The original structure of Shinsegae The Heritage was Korea’s first private financial institution, completed in 1935 and designated as Seoul City Tangible Cultural Heritage No. 71 in 1989, evaluated as a monumental building in modern architectural history. Influenced by neoclassicism of the era, it is characterized by grand yet stable proportions, while the interior pursues restrained splendor.
Shinsegae, with a vision to respect and succeed the history and values of Korean aesthetics, meticulously restored the building’s original form, breathing new life into it as a unique cultural and shopping complex that encapsulates Korea’s advanced cultural standards together with history. Experience a special space that harmonizes luxury with Korean elements, connecting tradition and the future, and a global lifestyle.