Villa Ervatium is a Korean niche perfume brand often referred to as an “emotional perfume” for its aim to evoke feelings at the boundary of science and art. The name combines Villa (Italian for cultural space), Erva (Italian for herb), and Tium (a native Korean noun form of “to sprout”), reflecting the brand’s belief that “what comes from nature is best for people.” All fragrances use natural ingredients extracted from flowers, leaves, stems, and roots. In the brand’s classically styled store, customers can test various scents while enjoying curated videos, music, and visuals that turn the olfactory experience into a multisensory one.