Seongsu Yeonmujang-gil is a multi-cultural street located in Seongdong-gu, Seoul, a space where industrial traces of former shoe factories blend with modern sensibility. The name 'Yeonmujang' originates from where soldiers practiced martial arts during the Joseon Dynasty. It has become a sanctuary for the Millennials, Gen Z, and creators, featuring the cultural complex 'Daelim Warehouse' converted from a red brick warehouse to stylish cafes, galleries, clothing boutiques, and various brand pop-up stores.
It's a popular destination for those wanting to experience Seongsu's unique atmosphere, especially with the Dior Seongsu, which has established itself as a splendid photo zone, and consecutive pop-up stores from global brands.