A Complete Guide to Shopping in Seoul | The Official Travel Guide to Seoul

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Places to "shop till you drop!"

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All Hallyu Products Mall & Department Store Duty Free Shop Market Beauty

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K Bottle Shop K Bottle Shop sells over 340 different types of alcohol produced in Korea.

Hoegi Station Pajeon Alley Do you want to taste delicious sizzling jeon on a rainy or cold day? Head to Hoegi Station Pajeon Alley!

WITH·MU·U HONGDAE AK PLAZA A must-visit goods shop for all K-POP fans

RECTO Recto, a simple and comfortable but unique style designer brand

Musinsa Terrace Seongsu Musinsa Terrace Seongsu is a fashion and cultural space where you can directly experience brands affiliated with Musinsa, Korea’s leading online fashion platform.

Almang Market Almang Market is a zero-waste shop that sells eco-friendly products without excess packaging, and customers bring their own containers to fill with items like soaps and detergents.

PLAY IN THE BOX, The Hyundai Seoul Branch A vibrant and fun-filled space, Play in the Box is a haven for the MZ generation

MONAMI FACTORY Seongsu Branch Discover Monami's unique story at MONAMI FACTORY in Seongsu.

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