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Places to "shop till you drop!"
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  • VILLA ERBATIUM A Korean niche perfume brand that captures the scent of Seoul’s unique mood.
  • Jiguboolsichak An independent bookstore stocked with independent books on a variety of topics
  • Soil Baker Jeongdong-gil A quiet crockery shop located in Jeongdong Shina Memorial Hall
  • NR CERAMICS NR CERAMICS, a lifestyle brand that naturally blends in
  • Storage Book & Film Rotary Branch A small bookstore located in front of the 108 Stairway in Huam-dong
  • Allwrite Seochon Branch Charming Stationery Store in Seochon
  • MY CHOICE Seochon MY CHOICE: HOUSE, located in Seochon, is a concept store that introduces timeless products of lasting value and showcases them in various themes within the space.
  • Optic Project The Eyewear boutique located in Garosu-gil, Sinsa-dong, showcases unique and renowned brands from Korea and around the world. It also offers precise and detailed eye examinations for vision correction
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